More often than not, there's no wow factor to standard zoom lenses. But that's not necessarily the case with the Sony FE 24-70mm f/2.8GM lens, which is designed to be ideal for portrait and travel photography. The best feature of this G Master glass, without a doubt, is the ability to keep the same exposure and depth of field even at its widest aperture of f/2.8. That should give your great level of bokeh, a signature feature of all G Master lenses, including the FE 16-35mm f/2.8 GM. Like that lens, the FE 24-70mm f/2.8 GM is also priced at $2,200.