The moment that stock photo of a lone egg became a viral Instagram hit, it turned into a target for brands and companies looking to appeal to the social media-loving generation. It looks like Hulu had the best offer, though, because world_record_egg's latest post shows what seems to be part of a sponsorship deal with the streaming service. "The wait is over," it says in the description for a photo of a cracked egg with football laces. "All will be revealed this Sunday following the Super Bowl. Watch it first, only on @hulu." And what does the record-holding egg get from the deal aside from money? It's now the only account Hulu is following on the platform.