Latest in Entertainment

Image credit: SIPA USA/PA Images

Netflix is turning to print to promote its shows

It will reportedly publish its own magazine, starting with a 100-page first issue.
125 Shares
Share
Tweet
Share

Sponsored Links

SIPA USA/PA Images

Netflix is using a tactic far removed from the nature of its service to make the best of its movies and TV series stand out. Not in the eyes of ordinary viewers, though, but in the eyes of award show voters. According to Bloomberg, the streaming service is publishing its own magazine to promote its stars and programs ahead of the 2019 Emmy Awards. That's why you won't be able to buy it at a newsstand: starting in June, the company plans to distribute copies at the events it stages for the awards show.

This project could've been the reason the service hired former Vanity Fair editor Krista Smith to assist and consult on its awards operations. Netflix will kickstart things with a massive inaugural issue that's over a hundred pages, featuring interviews of actors and people working with the company, as well as essays about and by them. While that particular issue will target Emmy voters, The Hollywood Reporter says the service is planning to publish the magazine on a quarterly basis. It will reportedly be available for free on Netflix's FYSee portal.

Source: Bloomberg
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
125 Shares
Share
Tweet
Share

Popular on Engadget

'Pokémon Go' online battle feature starts rolling out

'Pokémon Go' online battle feature starts rolling out

View
Lime knows when you're riding its scooters on the sidewalk

Lime knows when you're riding its scooters on the sidewalk

View
Google Translate is getting a transcribe mode for lectures, speeches

Google Translate is getting a transcribe mode for lectures, speeches

View
Google's latest stab at messaging may be an all-in-one business app

Google's latest stab at messaging may be an all-in-one business app

View
Mini's 2020 Cooper SE zips around town powered by electrons

Mini's 2020 Cooper SE zips around town powered by electrons

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr