Latest in Gear

Image credit: Richard Lawler/Engadget

TiVo says all retail DVR owners will see ads before recorded shows

The ads should reach eligible devices within 90 days.
Jon Fingas, @jonfingas
09.21.19 in AV
644 Shares
Share
Tweet
Share
Save

Sponsored Links

Richard Lawler/Engadget

TiVo isn't wasting much time implementing pre-roll ads before recorded shows. The company told Light Reading in a follow-up statement that these promos will reach "all eligible" retail DVRs within 90 days. This marketing will be a "permanent part of the service," a spokesperson said. TiVo reiterated that you'll have the ability to skip these ads, although an early tester said he had to fast forward to get to the show.

There's no mention of if or when cable providers might implement the ads, and it's not clear if the ads will subsidize the cost of service. The early testing suggested you might see the commercials primarily on TiVo Experience 4 devices.

Not surprisingly, reactions haven't been all that positive. Users in the thread that revealed the test have threatened to cancel service, arguing that they shouldn't have to endure ads when they're already paying for access. There's also the simple matter of inconvenience -- this adds one more step before you can watch your recorded shows, even if it boils down to clicking the "skip" button. While this could help bring more users into the fold if it makes devices like the $50 Android TV stick more viable, it also risks alienating veteran customers who bought TiVo DVRs precisely to escape ads.

Source: Light Reading
In this article: ads, advertising, av, dvr, gear, television, tivo, tv
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
644 Shares
Share
Tweet
Share
Save

Popular on Engadget

Engadget’s guide to Home Entertainment

Engadget’s guide to Home Entertainment

View
Crowdfunded case will give your Windows PC that Mac Pro look

Crowdfunded case will give your Windows PC that Mac Pro look

View
Original 'Fortnite' map vanishes in a cataclysmic event

Original 'Fortnite' map vanishes in a cataclysmic event

View
Andy Rubin quietly left the venture company he founded

Andy Rubin quietly left the venture company he founded

View
The best outdoor security camera

The best outdoor security camera

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr