GoFundMe's new platform is just for charities and nonprofits
Nonprofits can use the platform to collect donations and manage campaigns.
The GoFundMe platform has been used to crowdfund everything from payments for U.S. government workers during the recent shutdown to back payments of royalties for a classic early hip hop track. Soon, the site will support even more charitable giving, with a new fundraising platform for nonprofit organizations.
The platform, named GoFundMe Charity, will offer two different plans: one with no platform fee but "tips" from donors to support the service, or one with donor-covered fees. It will have other features to help out charities' fundraising efforts like data reporting, integration with enterprise tools including Salesforce and Mailchimp and a ticketing feature for large or small events.
In addition to nonprofit platform, the company is also introducing another new feature: the Donate Button. This embeddable button can be added to a charity's website and allows organizations to collect donations directly without the need to set up a GoFundMe Charity account or campaign. The button is customizable in terms of appearance and suggested donation amount and will come with plug-ins to integrate with WordPress.
Both the platform and the button will be launched in November.
