Apple is reportedly developing an AI health coach for Apple Watch

The Health app may also come to the iPad.

Cherlynn Low/Engadget

Apple devices can already offer health insights, but they might soon tell you just how to improve. Bloomberg sources claim Apple is developing an AI-based health coach, nicknamed Quartz, that draws on Apple Watch data to create personalized programs for exercise, diet and sleep. The offering will reportedly require a subscription and launch sometime in 2024, provided nothing changes.

In the near term, the Health app may become more useful. Apple is finally bringing Health to the iPad with this year's iPadOS 17 release, the insiders say. A further update will supposedly help you track your mood by answering questions about your day. You may also use Health to manage vision issues like nearsightedness. A recent rumor also hinted that Apple may release a journaling app to help document your days, much like Day One.

Apple has already declined to comment. If the claims are accurate, you'll most likely hear about all but the coach at WWDC on June 5th. The company is expected to unveil its long-expected mixed reality headset at the developer event, and rumors suggest the wearable may offer health-related features like a VR edition of Fitness+ and a meditation tool. This initial product would be aimed at developers and power users, but a more affordable follow-up is believed to be in the works.

A coaching app wouldn't be shocking. Apple is still leaning heavily on services to improve its bottom line, and Quartz may be appealing to those who would otherwise pay for a human coach to rethink their habits. Apple has already made health a major selling point for its devices, particularly the Apple Watch. Of course, the coach could further entrench Apple users — you may be less likely to switch to Android if you have to give up your watch and digital trainer at the same time.