Apple TV+ prices have doubled in just over a year

Apple One, Arcade and News+ plans are now more expensive too.

Aly Song / reuters

Apple is jacking up the prices of several of its subscription services in the US and some other markets. The price increases to Apple TV+, Apple Arcade and Apple News+ will take effect immediately for newcomers. "Existing subscribers will see these price increases 30 days later, on their next renewal date," Apple told Engadget in a statement. "We are focused on delivering the best experiences possible for our customers by consistently adding high-quality entertainment, content, and innovative features to our services."

In the US, the price of Apple TV+ is going up by $3 per month to $10. The annual TV+ plan has risen from $69 to $99. Apple Arcade is now $7 per month instead of $5. As for Apple News+, that'll now run you $13 per month for a standalone subscription, up from $10. Apple Music and Apple Fitness+ pricing remains the same.

As MacRumors points out, these are the first price increases for Apple Arcade and Apple News+ since the company debuted those services nearly four years ago. The cost of an Apple TV+ subscription last changed in October 2022, when it went up from $5 per month to $7, meaning that the price of the service has doubled in just over 12 months.

In line with the increases on individual services, Apple is also modifying the prices of Apple One plans. An individual subscription now costs $19.95 per month (up by $3) and it includes Apple Arcade, Apple Music, Apple TV+ and 50GB of iCloud storage. A family plan, which is shared between up to six people and includes 200GB of total iCloud storage, is now $25.95 per month (also an increase of $3).

The highest Apple One tier is Premier, which folds in Apple Fitness+ and Apple News+ access and bumps up iCloud storage to 2TB for up to six people. That now costs $37.95 per month, which $5 more than before.

Services such as these have become an increasingly important part of Apple's business over the last few years. In the second quarter of 2023, Apple's Services revenue (which also includes things like AppleCare and the App Store) hit an all-time high of $21.2 billion. Services are second only to the iPhone when it comes to Apple's moneymakers these days.

Apple announced the price increases just ahead of revealing its earnings for the July-September period, which it will do on November 2. The company has also lined up another product event for October 30, during which we're expecting to see new MacBook Pro and iMac models.

Update 10/25 11:34AM ET: Added Apple's statement to clarify when the price changes will take effect for current subscribers.