Alex Trinidad

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Stories By Alex Trinidad

  • Think Business Intelligence! Think Ab Initio ETL!

    In today's IT landscape, information is crucial. Any business, could be a startup or an established one, requires relevant data or information to make better business decisions, manage sales activities, perform operations efficiently, assess business performance, predict the future requirements and many other aspects. Nowadays, running a business, especially in IT industry, without proper business intelligence software is like walking in a dark room. In simple terms, Business Intelligence(BI) is the process of deriving a meaningful information or insights from raw data. In the recent years, BI has gained significance across the globe in many verticals. There are several BI tools available in the market such as OBIEE, SAP BI, Pentaho, Cognos, QlikView, Ab Initio and so on. Let us see what is so special about 'Ab Initio'. Ab Initio Overview: Ab Initio means 'from the beginning'. Ab Initio tool is a fourth generation data analysis, data manipulation and batch-processing graphical user interface(GUI)-based parallel processing product used to Extract, Transform and Load (ETL)data. This tool or software works with the client-server model. In brief, client is called 'Graphical Development Environment' and server is called 'Co-operating System', the co-operating system can stay in a Unix remote machine or mainframe machine. Ab Initio is an array of applications consisting of various components, such as Co-operating System Graphical Development Environment (GDE) Enterprise Meta Environment (EME) Conduct It Data Profiler and Component Library Ab Initio enables the user to drag and drop various components and attach them, quite connected to drawing. Let us understand what each component does to perform ETL actions. Co-operating System :This operates on the top of operating system and is a basement for all Ab Initio processes. This component offers following features: Run and manage ab initio graphs and control ETL processes. ETL processes debugging and monitoring. Ab initio extensions are provided to the operating system. Provides interaction with the Enterprise Meta Environment (EME) and Metadata management. Graphical Development Environment : This component helps developers in running and designing abinitio graphs. Ab initio graphs represent ETL process in ab initio and are formed by components, data streams(flow) and parameter. This provides an easy to use front-end application for designing ETL graphs. It facilitates to run and debug ab initio jobs. It traces execution logs. Compilation process of ab initio ETL graphs results from the information of UNIX shell script,which can be carried out without the installation of GDE. Enterprise Meta Environment (EME): This is an ab initio environment and repository used for storing and managing metadata. It has the capability to store both technical and business metadata. EME metadata can be accessed from the web browser, Ab initio GDE and Co operating system command line. Conduct IT: This is an environment used for creating ab initio data integration systems. The prima focus of this environment is to create special type of graphs called ab initio plans. Ab initio provides both command-line and graphical interface to Conduct IT. Data Profiler: This runs on top of co-operating system in graphic environment This is an analytical application which can determine data range, quality, distribution, variance and scope. Future of Ab Initio ETL : Ab Initio has emerged well with the technology and is still in the race as a fore-runner. If ab initio have been just an ETL tool, it might have been out of the race or may be cornered because of its price tag. Some fifty odd companies from fortune list use Ab initio as it is expensive and may not be prefered by small or medium sized corporations. But Ab initio is more than an ETL tool. In addition to the above mentioned components, Ab initio has other components such as metadata hub for managing metadata, BRE & ACE used for code enhancements with minimal coding, web services and continuous flow and much more in the ab initio basket makes it as a full-fledged metadata and data management tool. Ab initio is heavily used by the data warehouse companies and the usage is growing by other verticals in the IT industry because of its powerful and multiple benefits. All the tools in the Ab initio are well integrated and easy to use and easy to learn by going through Ab initio training material which is another advantageous point. Ab initio is upgrading with the technology advancements like hadoop and big data providing a better interactive mechanisms and is constantly updating. Kickstart for Ab Initio Aspirants : Another good sign is the number of talents with ab initio as the skill has grown and has increased compared to the past. It would be a good start for beginners who are interested to build their careers in business intelligence and ETL platform as the companies with ab initio usage in the pipeline are facing skill shortage for future projects. So aspirants, ignite with Ab initio classroom or online training and give a better shape to your career. Below picture may give some idea of Ab initio jobs and what are the salaries offered to different job titles of Ab initio skill.

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  • IBM Cognos: A Pacemaker In Business Intelligence & Performance Management Tool

    In the past two years, if we look at the changes that took place in the technology panorama, it is observed that Business Intelligence Reporting tools are contributing a great part in the businesses no matter whatever applications they use. These reporting tools enable a non-technical person to identify and understand the flow that takes place in the business. There are many Business Intelligence (BI) reporting tools available in the market such as QlikView, Tableau, Power BI, IBM Cognos etc. Many large corporations in the world use IBM Cognos BI suite as Cognos has the capacity to perform at that scale. We shall see why Cognos is recognized as the leading BI software and a performance management tool in the IT industry. Get To Know Cognos: Cognos was a Canada-based company making business intelligence and performance management software till 2008. Later, it was acquired by IBM company in the same year and now the product is called as IBM Cognos BI(Business Intelligence). This reporting tool consists of web front-end with which one can create, store, prepare and access reports. It helps enterprises to perform better and Cognos BI is designed in such a way that everybody in the organization involved in decision-making can understand the software, flexible deployment option, and enable a business user to scale business analytics meet the changing organizational needs. Mindmajix is a leading provider in delivering Live instructor Led Online Cognos training. Cognos Features: Cognos Analytics can be used with relational and multidimensional data sources from different companies like SAP, Microsoft, Oracle etc. The below features gives you a clear understanding of what Cognos consists of: ● Ad Hoc Analysis: It is a process designed to answer a particular business question and can retrieve current data from existing report. ● Predictive Analysis: It uses a variety of sources to analyze the past and current data in order to predict future incidents. ● Online Analytical Processing (OLAP): Its dashboard provides an easy and quick way to access data from an existing report. Users can access data via a point and click interface, which saves a lot of time as compared to requesting information from another source. ● Ad Hoc Reporting: It is a process that is created by sending a request for a particular data or information. The outcome reports are then shown in the format in which the user specifies. ● Automatic Scheduled Reporting: This feature allows a user to set particular times to receive BI reports to their e-mail or any other format. ● Customizable Dashboard: This feature helps users to include specific data or information to a dashboard. Cognos Architecture: IBM Cognos is designed to address the challenges of company's analysis, scale reporting, event-notification and score carding. The web-based Cognos architecture was designed for availability, scalability, and openness. It is industry proven technology, platform independent and uses XML (Extensible Markup Language), SOAP (simple Object Access Protocol) and WSDL(Web Services Definition Language. As shown in the figure, Cognos architecture is a three-tiered web architecture which consists of the below components: ● Web Server: This tier consists of one or more Cognos gateways. ● Applications: This tier contains one or more Cognos servers and the server runs requests like analysis, reports and queries forwarded by a gateway. ● Data: This includes the metric store, data sources and content store. Cognos Benefits: Organization can benefit in many ways by integrating business with Cognos BI analytics for generating reports. ● Lower Costs: It reduces maintenance costs due to its zero-footprint environment and complete report coverage. ● Quick Results: Reduces reporting time due to its uninterrupted integrations and adaptive authoring. ● Decision-Making Improvements: Business analysts can take a better decision-making when data presentation is clear and easy to understand. Cognos' dashboard delivers reports in such a way that data presented would be clear and easy to analyze. ● Automatic Adjustments: Adaptive authoring adjusts report layout automatically when objects are moved, added or removed. ● Usage of Variety Charts: It has the ability to use different charts such as pie, crosstabs, 3D bar, line, funnel, gauge, scatter, dot density, waterfall and so on. ● Multi-Page Layouts: It can create complex and multi-page layouts using variety data sources. ● Performance: Shows high-performance data accessibility crossover all the sources. ● Connectivity: Provides complete connectivity listless of the environment. ● Multilingual: It is designed with multilingual capabilities. Delivering of reports will be automatically in users working language. Apart from the above-mentioned advantages there are many internal benefits of the tool and can be understood in the real-time scenario. List Of Companies Using Cognos: There are around 26,800 companies using Cognos in 23 different industries across the world. Few top notch companies in the list - IBM, Covidien LP, Concur Technologies, Magellan Health Services, Suncorp and so forth. Cross-section of Industries such as Defense, Aerospace, Banking, Hospitals, Education, Health Care, Energy sector etc use Cognos in their businesses and are successfully performing with changing business needs. Here is a small graphical representation of job profiles and salaries related to Cognos which may urge an aspirant looking for Cognos BI. There is good demand for all job profiles of IBM Cognos across the world Conclusion: IBM Cognos provide a full spectrum of analysis right from analytical reporting to predictive analysis and supports all the analysis needs of an organization. This tool allows business users to organize and access data optimally from various sources to provide a master plan for complete analysis.

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  • Best Data Modeling tool in the Market - ERwin

    What is Erwin? Erwin is a Data Modeling and Database Design Application Case Tool working on Windows. CA ERwin DM creates a blueprint for the enterprises to work on a design solution. ERwin Data Modeler (ERwin) is a software tool for data modeling requirements of information systems that are custom developed. Its engine is based upon the IDEF1X method. It creates a blueprint for the enterprises to work on a design solution. Below is the diagram displayed with notations. CA ERwin DM is more than just a drawing tool. It enables the design of the physical data model for the benefit of target server. This process enables to perform the step of forward engineer for the physical data model and thereby create physical database structures for the benefit of system catalog. Key Features ERwin Data Modeler key features aids organizations in managing their complex data infrastructure. Some of them include: Visualization of Complex Data Structures: Visualizations of complex data structures are made available when data models are generated automatically. Database Design Generation: Generation of database designs from visual models, help increase efficiency and lessen errors caused. Model & Database Comparison: This tool automates and compares bidirectional synchronization of models, scripts and databases. It then displays differences, if any. Reporting & Publication: The very intuitive point-and-click feature creates PDF, HTML and other reports for enabling both diagrams and metadata. Integration & Metadata Exchange with Other Tools: Integrate ERwin models with numerous other projects such as BI tools, MDM hubs, (ETL) and (UML) tools. Design Layer Architecture: ERwin enables flexibility to design model layers, using logical and physical models. These logical physical models can be chosen either separately or can be linked together to make the best implementation of style. Standards Definition: Reusable standards enable organizations to evolve and control information assets in time effective format. ERwin supports these definition and maintenance of standards through the Domain Editor, and the Datatype Standards Editor. Large Model Management: Managing large models through subject diagrams is made easy through ERwin. These models enable information exchange and integration on various stakeholders of organization. Complete Compare: This tool helps in functioning of complete comparison of bidirectional synchronization of models, scripts and other databases. Data Warehouse and Data Mart Design: ERwin governs and optimize data warehousing-specific modeling techniques for analyzing its performance. Advantages of Erwin ERwin is emerging as one of the most powerful tools. Some of its advantages can be summed up as: Building a data model is much easier with this tool. The scripts generated are undergone to minor post-processing before applying to databases. ERwin, along with ER/Studio and PowerDesginer, allow: design logical and physical data models, print figures and shares them with developers and analysts, generates database objects based on models, reverse engineer models depending on existing databases, and accumulate data models in version controlled repositories. ERwin Data Modeling helps you: Manage infrastructure of complex enterprise data Maximize quality and minimize maintenance and development costs Documents data definitions for aligning business with IT. Job Trends CA ERwin Modeling is an evolutionary concept. Its market is on rage and is still growing in the Cloud market. The cloud paradigm of CA ERwin enables the key essentials of data services, incremental database deployment and progressive data structure evolution. The Job and Salary trends are predicted, as shown below: Credit : ITJobsWatch Training Data Modeling Training is designed to enable candidates to understand the scope of tools and utilize them efficiently, whenever needed. This kind of approach empowers to a successful career. Mindmajix transforms training into an entertaining learning experience and provides access to well-written tutorials, FAQ's and most asked questions in an Interview, all with an expertise approach. Conclusion Companies are looking out for cloud-compatible database and CA ERwin fit the position in a right way that comprehends database architecture and business requirements as they relate to the database as data store and the database as a service. With an economical enterprise-class functionality, CA ERwin lessens the time spent dealing with complex database environments. On a final note, it can be concluded that both technical and non-technical users find it pleasure to work with CA ERwin. The highly intuitive UI makes it extremely effective in presenting material in a helpful way. CA ERwin earns an overall recommendation as the tool of choice for the average data modeler.

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  • Oracle ATG Commerce - Your Ecommerce Enabler

    ATG commerce is an Oracle product that enhances the environment for best E- Commerce applications. ATG is coded using Java and it is highly scalable. Oracle ATG Web Commerce enables a customized online buying experience for each individual by dispensing abrupt marketing programs, merchandising, personalized search, and specifically designed websites. What is Oracle/ATG Web Commerce? Oracle's ATG Web Commerce is the leading e-Commerce solution that empowers world's top brands, by delivering a steady and efficient cross-channel customer experience across all channels, including web, mobile device, kiosk, and more. Oracle's ATG Commerce Suite encompasses ATG Commerce, the leading platform for commerce applications and solutions. By utilizing this modern functionality, enterprises can design a reliable, scalable, agile commerce foundation. It efficiently reaps the results, ensuring continuous business growth. The Oracle ATG platform is an extremely customizable and configurable for building and supporting sites of e-commerce. Different layers of the ATG platform include. The Dynamo Application Framework (DAF), the base layer of the platform. It bestows an environment made of JavaBeans and JavaServer Pages. The Personalization module (DPS) enables the code of content and targeted email for each individual user. User profiles can be managed using this module. The Scenarios (DSS) enhance the targeting abilities of content. These are specifically designed to govern interactions among visitors and content. Why ATG? ATG is a framework for creating web applications. At the framework level, it is a Java based application platform for hosting web-based applications. The platform is fast, scalable and mainly runs on J2EE. ATG is a combined software that runs into a few numbers of limitations but works around more things. Endeca is a well-proven search tool used by millions of retailers, is now part of ATG. ATG's form-handler based model is easier and quicker to work with and its APIs are more steady. The component framework is a lightweight container for managing the lifecycle and dependency binding of Java component objects. Oracle/ATG Commerce Suite's Structure The scheme above depicts the structure of Oracle/ATG Commerce Suite. As you can see the ATG Commerce Suite is the combination of products: Oracle ATG Commerce and ATG Optimization applications. Features B2B Module— builds a top-class B2B e-commerce website with features of selling, merchandising and targeting abilities. Adaptive Scenario Engine— choreograph customer interactions to drive pre-designed dialogues for an individual customer experience Unified Multisite Architecture— share different resources, viz. content, components, among different e-commerce sites Data Anywhere Architecture— accelerate and minimizes integrations costs ATG Commerce Reference Store— a pre-built storefront with the best solutions for latest commerce. Personalization Personalization is a very important component of e-commerce software. By gathering information about website visitors, Web Commerce allows businesses to personalize their content, promotions, e-mails, and other multi-channel marketing campaigns. Access Management With Oracle/ATG Web Commerce you can grant different access rights to marketing specialists, developers, managers and other groups of users to maximize your website performance. Payment Framework Oracle/ATG Web Commerce allows you to accept all major credit cards, with Cybercash, PayPal, Google checkout and much more. Automatic Price Calculation Oracle/ATG Web Commerce provides automated tools to calculate the order's price including taxes, delivery options, coupons, gift cards and discounts. Workflow Management As well as managing an online store, an e-commerce business has to manage business processes and activities. Here is a scheme that illustrates the management of this process. Easy-to-Customize Reference Store Oracle/ATG Web Commerce provides a customizable pre-built storefront that decreases the time of the production environment launch. Multi-Site Administration If you have multiple websites it might be important for you to be able to manage all of them via a single instance. Through using the same hardware and software you can simplify management of your websites. Easy-to-use Interface Great visualization and easy navigation of the interface simplifies the process of website management and saves your team significant time and effort. Order Processing and Fulfillment Pre-checkout order-processing tasks are easy to fulfill with ATG. Order processing and fulfillment tools include multiple payments, delivery and shipping options, order confirmation messages, administrative management tools to view order status, notify the store of the customer's intent to buy the product and much more. Catalog Browsing ATG provides multiple options to browse online catalogs. Find the item or group of items based on their IDs, description, date of adding to the website, etc. Abandoned Order Services Abandoned Order Services Module allows Oracle/ATG Web Commerce to detect, respond to, report on abandoned orders and related activity and, subsequently, e-commerce businesses to analyze and improve the shopping cart abandonment rate. Benefits Extinguishes defective manual and default data entry errors Enables users with uniform inventory, pricing and order data in both Oracle EBS and Oracle Commerce Delivers flexibility and robustness with a scalable architecture built on enterprise SOA standards Accelerates implementation and reduces costs Features Customers and orders created can be tracked automatically. Can retrieve inventory information directly from Oracle EBS Product catalog and pricing information can be synchronized. Job Trends Credit : ITJobsWatch Training Oracle Commerce is unifying commerce platform, with emphasis on content, and experience technologies so as to obtain scalability to handle the evolving demands of businesses. Become the in-house business expert on your eCommerce applications with the expert training. Mindmajix offers Oracle ATG Training. Our trainers are well experienced in the relative field who can ensure you possess complete knowledge on the subject. Conclusion The Oracle Commerce Solution is playing a new role in the game for online retail. It is dealing with a unified, end-to-end solution that enables more cross-channel experiences while streamlining the management, and reducing TCO. It is emerging as a scalable platform with an aggressive roadmap that allows retailers to revolutionize, grow, and leverage their current investments.

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  • Google Ecommerce Analytics Secret: Dashboards

    Google Analytics is free for everyone to use; we've seen numerous screenshots of its parts used in reports to show how much traffic is accumulated within a certain period of time. Meanwhile, it's also used by many ecommerce sites as their analytics dashboard, to determine how profitable their website has become in the long run. We've been using Analytics from Google for many years now as we rely on its tracking capabilities. Kenneth Sytian, CEO of a web design company in the Philippines, has put it simply on his blog: Google Analytics allows you to monitor your stats so that you can determine which part of the site you are weak and which part you are strong. It also provides insights on how your online visitors reach your site and this will ultimately determine what strategies you can use to boost your online presence even more. But, did you know that Google Analytics can do so much more than checking traffic data? Yes! Google Analytics can translate and arrange your data into meaningful subsets of data that can tremendously help your marketing and SEO campaigns! Now, let's proceed and check out what Google Analytics has more to offer than your ordinary traffic counter! Dashboards: What is a Dashboard? Have you ever tinkered around your Analytics and noticed the first item on the left pane? Most of us aren't creative or we simply do not have the time to set it up. Dashboards help you to quickly glance on several aspects within your website through the help of collated data from your Google Analytics property. Dashboards are a collection of widgets that give you an overview of the reports and metrics you care about most. Dashboards let you monitor many metrics at once, so you can quickly check the health of your accounts or see correlations between different reports. Dashboards are easy to create, customize and share. Source: About Dashboards, Google Analytics Help In this article, we will share the best ecommerce analytic dashboards for your Analytics account. Once you download these dashboards, you are only downloading the configuration and your information and traffic data is not shared with anyone. Vagelis Varfis E-Commerce SEO Dashboard Using this e-commerce SEO dashboard can help you check your SEO efforts and if it affects your ecommerce sales. With this, you can determine how much non-branded, organic traffic helps increase your sales. By using this dashboard, you can readily show your clients the information that they need without going through the pains of digging in deeper within your account. This can help prove your point that SEO is profitable for the website and can indeed drive transactions to your way. On this website, we have enabled ecommerce tracking a few months ago, hence the small data here. You can see how many organic visitors acquired, transactions made from organic search traffic, and even revenue gathered from all acquisition channels. Mobile vs. Non-mobile We cannot stress this enough: mobile device shoppers are dominating the ecommerce world. With this Mobile vs. Non-mobile transactions dashboard from Dashboard Junkie, you can now use your analytics data to compare mobile to non-mobile efforts on your site. On the other hand, you can further tweak this dashboard with segments. In this example, we enabled the Organic Traffic segment to show how organic and non-organic traffic fares in mobile and non-mobile platforms. Sales Cockpit Here's another gem from the Dashboard Junkies! Feel like a pilot looking over your sales soar up with this general overview of your ecommerce store in the Sales Cockpit! If you need a quick answer to all your ecommerce statistics, this is your go-to dashboard! Now, you can quickly respond to your client's questions! Traffic sources, bestsellers, AdWords ROI; the Sales Cockpit has it! Always remember that these amazing features are available through Google Analytics! Remember to properly set up your ecommerce tracking and data layer for accuracy! Google Analytics only reports data after the day of work, so all past data cannot be pulled out of thin air. Other things that you can check out so you can easily use Google Analytics in your work life: Google launches Mobile App Analytics along with Analytics App for Android, creates endless loop Quicklytics is the go-to Google analytics app for monitoring your website traffic DreamGrow's Measuring Your Social Media Success with Google Analytics Share to us your unique GA dashboard in the comments!

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  • The Endpoint of Ransomware: How to Beat Ransomware

    Ransomwares are malware that demand ransoms in exchange for returning the access that they block on computers. This is done by encrypting or locking the computer itself or its programs. Unless the victim pays the ransom, access will be denied. Ransomware is a plague and it has infected a lot of businesses. No one is safe. Ransomwares are not picky with their victims – both small and big business can be prey to the predators that are ransomwares. The Extent of the Ransomware Infestation Ransomware hackers aren't picky with their victims. Right now, Thailand is among the most targeted countries by ransomwares. Thailand's banking sector is their favorite. Ransomwares riddle ATMs and victimize a lot of consumers. Ransomwares also threaten large enterprises by attacking their databases. The prevalence of ransomwares is a serious problem, and even the Federal Bureau of Investigation recognizes this truth. That is why companies are becoming more and more concerned with the security of their businesses as well as that of their customers. In an effort to control and ultimately put a stop to ransomware attacks, the FBI is urging ransomware victims to speak up. The FBI also discourages victims from paying ransom, and that they should report the case to the local FBI office. Endpoint Security: Helping curb Ransomware Attacks The current standards in ensuring security are antivirus programs. However, it must be understood that antivirus are primarily concerned with what the name stands for – computer viruses. Relying on antivirus programs still leave your computer systems vulnerable to other malware such as ransomwares. For a more intensive, more reliable, and more comprehensive protection for your computers, you should consider using advanced endpoint security. It provides better security than antivirus. Antivirus programs identify specified signatures and look for them, oftentimes, when your computer is already infected. It's like detecting that you're sick when the signs and symptoms show up. This level of security won't work if you would like to put a stop on ransomwares. Ransomwares are threatened by the protection that endpoint security provides. Endpoint security analyzes movements on your computer in real time. The current movements are matched against the normal computer behavior as well as the potential risks in the continuity of the movements are determined. When your endpoint security system detects unusual behavior on your computer, and that this movement is potentially detrimental, your endpoint protection will inhibit this movement to prevent any shenanigans. Endpoint security can really help in stopping ransomware attacks. Aside from preventing potentially-destructive movements on your computer, endpoint security systems can help detect the origin of the ransomware and to track up to where it has reached. Endpoint Security: Protecting Consumers and Businesses With the comprehensive protection that endpoint security provides, businesses and consumers alike are given the protection that they deserve. Endpoint security is very much needed by businesses, especially since that they are working on a network. Endpoint security ensures that all computers on the network comply with the standards set for the company's computers. Without the high level of protection that endpoint security provides, infection of one computer would quickly lead to a network-wide catastrophe. But more than anything, endpoint security is seen as the best protection you have. It is the only protection that can win against all kinds of malware, including ransomwares, protecting both the business and its consumers. Endpoint security truly is an all-around security measure that can effectively and efficiently safeguard any business from all types of harm that malware, especially ransomwares, pose. Through a trusted endpoint security tool like the Comodo Endpoint Security Manager, you can get the highest level of defense to keep your business and your clients safe. Ransomwares may just have met their match When all else fail, endpoint security may just save you. Endpoint security provides an exceptionally intensive protection that will go beyond what other cybersecurity programs and systems can offer. Ransomwares are all around. They lurk on unprotected computers, waiting for the next unsuspecting victim. To protect your computers, your networks, your business, and your clients, it is best that you seek the highest level of protection available. You cannot afford to simply detect infestation; you need to put a stop right at the point of entry. You cannot just provide remedy when damage is done; you need prevention. You cannot trust on counteractive actions, you need real-time protection. Endpoint security can do these things and even more. You need endpoint security now! It's time to get the best protection. It's time to get the highest level of security. It's time to kick malware, especially ransomwares, on the face. Get endpoint security now and save your business, save your clients, and save yourself!

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