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Stories By Ford

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    Wearables
    Wearables By Ford

    The unique racing helmet that monitors the brain

    A brain-scanning helmet developed to monitor mental energy and focus is at the centre of a ground-breaking study exploring the mind as the next frontier of performance. A month ago, we brought you a story of the experiment being undertaken by Ford Performance in conjunction with King's College London and tech partner UNIT9. Its purpose was to explore how mental training techniques used by racing drivers and professional athletes – breathing meditation and visualisation – affect the brain's performance. But, more than this, it wanted to see if ordinary people might be able to adopt these same techniques to their own advantage in everyday life.

    By Ford Read More
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    Science
    Science By Ford

    Ground-breaking tech aims to improve mental performance

    A cutting-edge brain-scanning helmet is being used to measure how racing drivers can improve their performance by using mental training techniques. The proposed prototype is part of a ground-breaking study exploring the brain as the next frontier of performance and how mental training techniques used by professional drivers could help us all to cope with stressful situations in everyday life.

    By Ford Read More
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