Kiran Kumar

Engadget Editorial Policies

The unique content on Engadget is a result of skilled collaboration between writers and editors with broad journalistic, academic, and practical expertise.

In pursuit of our mission to provide accurate and ethical coverage, the Engadget editorial team consistently fact-checks and reviews site content to provide readers with an informative, entertaining, and engaging experience. Click here for more information on our editorial process.

Stories By Kiran Kumar

  • Wordbrain plus - A new word game to improve your english

    There are many word games on the App store, But the theme is one game and lots of content. This approach is great for the short term, but the user gets bored after a while. Enter Wordbrain plus, An app with six different word games. Each game is unique and targets various aspects of grammar, context, the meaning of the word, related words, words starting with particular letters. If you are interested in, try out the wordbrain game online. Check out the video of the worbrain app

    By Kiran Kumar Read More
  • Promoting apps with smart banners

    One of the recommended ways to promote your app is by having a landing page for the app on the web which helps in marketing the app as well as can be used for search engine optimization. Most app pages include links to the Apple App store and the Google play store. When your website has lots of content with different pages or if you have a product that has support for both a website and an app then there is a good chance that mobile user lands on a different page which may not have a link to your app or they might miss clicking the link. Some websites open a popup to show a popup for mobile users to install their app but if not implemented properly google may penalize your website. With iOS 6 Apple promoted the use of smart app banners to promote your app on safari by adding a meta tag. If you want to target other browsers you can use the Jquery based library or there is also another option which does not use jquery. You can also create deep links from your web page to a particular page on the app. Check out this tutorial on how to get started with smart banners for your website or using WordPress plugin. Our results We implemented smart banner on our brain training website as well as a table tennis website and found that the app installs increased by 10-15%.

    By Kiran Kumar Read More