Big Tech
By Paul Boutin January 4th, 2006
We know something is afoot between Panasonic and Comcast. We've shoved our way to the front of the crowd
in the Las Vegas Convention Center's hangar-sized Central Hall to find out what.3:00 pm - There are 300
chairs for what looks like 600 people at Panasonic's booth. The place is decked out with Comcast logos and
execs. 3:03 Panasonic North America honcho Yoshi Yamada
takes the stage and shows us a video of a Space Shuttle launch on a -- let me fact-check this -- yes, a 103-inch plasma
screen.3:05 Yamada: "Like you I'm not an engineer. I want it to be easy to watch a first run
movie without having to use three or four different remotes. For this reason, Panasonic went to Comcast."3:09 Comcast Chairman/CEO Brian Roberts takes the stage. "Everybody here is invited to my home in
Philadelphia to watch _Rocky_ on my 103-inch Panasonic."3:12 They're announcing an initiative to
create a single-remote standardized system. Panasonic will provide Comcast with 250,000 set-top boxes.
You'll take the set out of the box, plug it in, and the Comcast guide will come up. 3:15 Yamada is back,
explaining all the things you'll be able to see: Video, photos, cameras placed around the house (who's at the door?),
Blu-ray, etc etc. The OCAP middleware standard is what they're using to tie things together. 3:19 Photo op of the first set-top box. It's plain, but it's shiny..3:22 They've brought
Olympic skier Picabo Street up, wearing her gold medal. She says she didn't have TV growing up, "so I didn't
have all this in-your-face marketing to tell you what to buy." Ixnay, Picabo, ixnay!
By Paul Boutin January 4th, 2006
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