Bluesky changed its logo and now lets everyone view posts, even without an account

Bluesky, the invite-only decentralized social network, is taking baby steps towards opening up to the public. CEO Jay Graber announced this week that Bluesky posts are now viewable whether a person is logged in or not, meaning you can directly share content with your friends who don’t have Bluesky accounts. While Bluesky has about 2.6 million users so far, that pool is still relatively small as it remains closed off to wider public signups.

The new public web interface, which the company teased last month, will make Bluesky posts accessible to a bigger audience. To mark the shift, Bluesky has also adopted a blue butterfly as its new logo — gone is the stock photo-style cloudy sky. “Like a butterfly emerging from its chrysalis, we are starting to open up,” Graber wrote in a blog post about the changes. Graber also notes that many Bluesky users were already using the butterfly emoji as a symbol for the social network. “We loved it,” Graber wrote, “and adopted it as it spread.”