Instagram's latest test feature turns users' photos into stickers for Reels and Stories

Adam Mosseri gave a demonstration in his broadcast channel of a new sticker creation tool coming to the platform.

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Instagram is testing a sticker creation feature that will let users make custom stickers from their own photos — and other users’, in some cases — and pop them into Reels or Stories. While Meta has been going all in on prompt-based, AI-generated stickers lately, this tool is something much simpler. It’ll just select the subject of a photo and remove the background, creating a free-floating sticker that can be placed over other content.

A demonstration of Instagram's sticker creation tool showing a French bulldog selected as a sticker
Adam Mosseri/ Instagram

Adam Mosseri gave a brief demonstration of how it’ll work in a video shared to his broadcast channel. He also said that, in addition to creating stickers from photos saved on your phone, users will be able to make them from “eligible images you see on Instagram.” Mosseri didn’t share any further details on that, but it suggests users will be able to opt in to making their pictures stickerable.

It’s still just a test and hasn’t rolled out to all users, so we’ll see what that actually looks like in time. The platform last week started testing a new polling feature, too, which will show up in the comments section under feed posts.