Netflix axes its $10 ‘Basic’ plan in the US and UK

Current subscribers can keep their Basic plan until they change their membership tier.

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Netflix has removed its $10 Basic tier option — the service's most affordable one that doesn't come with ads — in the US and the UK. The company has updated its Plans and Pricing page to say that new and rejoining members in the US and the UK will no longer be able to sign up for the Basic tier. Meanwhile, those already on the plan can keep their membership as is (and pay $10 a month) until they cancel or change their subscription. The streaming giant initially axed the tier in Canada, where users are typically the first to experience changes to the service. It was also one of the countries where Netflix started its password-sharing crackdown, which the company eventually implemented across the globe.

As Cord Busters notes, Netflix has been steering its audiences towards the Standard Ad-Supported plan for a while now and has previously made the Basic plan virtually invisible during sign-up. Now, the Basic plan truly no longer exists as a sign-up option in some regions. Without it, new and rejoining users in the US and UK will have to pay at least $15.49 and £11 a month, respectively, if they don't want their streaming experience to be interrupted by ads. The Standard plan supports streaming on two devices at a time and can stream content in Full HD. It also allows users to download content for offline viewing on two devices and gives them the ability to add an extra member who doesn't live with them for an additional fee.

Still, the Basic option worked just fine for those who don't mind HD streaming on a single device, only want to download content on one phone or tablet and don't need to add an extra person to their account. If new members don't want to pay over $5 more for a Standard plan, they now have to make do with the Standard Ad-Supported tier that costs $7 a month in the US and £5 in the UK. It supports Full HD streams and viewing on two devices at a time like the no-ads Standard plan, but it doesn't have offline viewing and the option to add a member. Subscribers can expect to see an average of 4 minutes of ads an hour at around 15 to 30 seconds each, which, of course, they cannot skip.