Paramount+ is finally expanding into Europe — with a little help. ViacomCBS has struck a deal with Sky to launch Paramount+ in the UK, Austria, Germany, Ireland, Italy and Switzerland sometime in 2022. The pact will make the streaming TV service available on Sky platforms in return for Sky extending carriage of ViacomCBS pay TV channels like Comedy Central.
You'll have the option of both a direct subscription to Paramount+ as well as bundles. Sky Cinema subscribers will get Paramount+ at no extra charge, while other Sky customers will have to add it to their accounts.
ViacomCBS didn't provide pricing or local content differences, although it's notable that the broadcaster already has deals with rivals to carry streaming shows in the area. Netflix and Amazon Prime Video have rights to carry Star Trek: Discovery, Picard and Lower Decks in the UK, for instance.
Paramount+ is already available in the Americas, Australia, Hungary, Russia and the Middle East. This could be the most significant expansion to date, though. Europe is a major market for streaming, and Sky's influence in the region could put the service in front of people who wouldn't otherwise have considered it. This won't bring Paramount+ to the level of heavyweights like Netflix or Prime Video, but it could help competition against narrowly focused rivals like HBO Max.