Samsung launched its QD-OLED TV lineup last year at CES promising higher brightness than other OLED TVs, particularly its arch-rival LG. However, it was only mildly brighter than LG OLEDs back then, and yesterday, LG unveiled its 2023 OLED TV lineup with up to 70 percent more brightness and peak levels reportedly hitting around 1,800 nits.
Now, Samsung Display has announced that its 2023 QD-OLED TV lineup will hit up to 2,000 nits of peak brightness, possibly pipping LG and approaching Mini-LED TVs, if accurate. That's thanks to a new QD-OLED Panel from Samsung Display, which uses a new "HyperEfficient EL" OLED material and Samsung's IntelliSense AI. The TVs will also be more energy efficient and offer more accurate colors, according to Samsung Display.
The new TVs will also be available in a wider range of sizes. Where the 2022 S95B came in just 55- and 65-inch sizes, you'll be able to purchase 49-, 55-, 65- and 77-inch TVs this year. The company hasn't announced other features, but you can expect to see Tizen OS, HDR10+ (and likely not Dolby Vision, once again), along with Bixby, Alexa and SmartThings. Pricing and availability haven't been revealed either, but we should learn more at CES 2023 in the coming days.