Snap made a $230 selfie drone called Pixy

It has four preset flight paths and will wirelessly transfer Snaps to your Snapchat Memories.


After years of rumors, Snap has officially revealed its first selfie drone. The pocket-sized device, which is called Pixy, doesn't require a lengthy setup. It doesn't even come with a controller.

Instead, you'll be able to choose one of four preset flight paths with the touch of a button. The drone can float, orbit or follow you. Once you're done, Pixy can land in your hand. It has a settings dial in the middle, with four rotors aligned with the body inside of protective casings.

Snaps captured by Pixy can be wirelessly transferred to Snapchat Memories after flights. You'll be able to apply effects such as speed ramps, jump cuts and 3D bounce. You can, of course, add lenses and sounds before sharing your creations on Snapchat or elsewhere.

Snap's Pixy selfie drone

Pixy could be a useful addition to Snapchat creators' toolkits, following in the footsteps of Snap's Spectacles lineup. It emerged in 2017 that Snap was considering building its own drone, so Pixy has been a long time coming. In March 2021, it was reported that Snap invested in a company called Zero Zero Robotics (which it previously tried to buy) and that the two sides were collaborating on a selfie drone.

Folks in the US and France can buy Pixy now. It costs $230. Snap says the drone will be available while supplies last.