Spotify and Giphy are 'enhancing' GIFs with music

If you watch GIFs for more than a few seconds, anyway.


Have you ever seen a musician's GIF and heard the song in your head? You won't have to leave things to the imagination for much longer. Spotify and Giphy have partnered to effectively give GIFs a soundtrack. Find an artist's GIF on their official Giphy channel and you can tap a "listen on Spotify" button to visit that artist's Spotify page. The hope, of course, is that you'll be inspired to stream a hot new album after watching a looping animation.

A handful of artists are already using the Spotify-Giphy tie-in, including Doja Cat, The Weeknd and Nicki Minaj. You'll find it both on the web and in Giphy's mobile app.

This is ultimately about translating GIF views into money for artists. Stars may be more likely to share clips from their latest music videos if they know they'll get more plays for their latest tracks. Even so, it might be helpful if a GIF gives you an earworm that won't go away until you stream a song and get it out of your system.