Spotify is selling tickets directly to fans in its latest test

It could prevent scalpers from getting their hands on concert tickets.


Spotify has quietly debuted a new website where fans can purchase tickets to their favorite artists' concerts directly from the streaming platform. There's no fanfare surrounding Spotify Tickets' launch, because it's strictly a test product at the moment, and it's only selling pre-sale tickets to a limited number of artists' upcoming events. The portal's debut artists include Limbeck, Annie DiRusso, Dirty Honey, Crows, TOKiMONSTA, Four Year Strong and Osees. According to MusicAlly, the tickets Spotify will start selling today will come from the artists' pre-sale allocations for upcoming concerts.

The music streaming service already has an in-app Live Events Feed where it links to ticketing partners, including Ticketmaster, AXS, DICE, Eventbrite and See Tickets. As TechCrunch notes, the events listed on the new website aren't available on the Live Events Feed yet, though that could change in the future. Spotify Tickets' official support page says that the company sells tickets on behalf of event partners, such as venues, event promoters, fan clubs and artists themselves. That means those partners set the tickets' prices, but Spotify will charge a booking fee that it promises to make clear to buyers before they hit the purchase button.

The service could become an important revenue stream from artists who'd rather sell their own tickets. It could also help ensure that tickets are purchased by real fans and not by scalpers. The service's support page says buyers may not "resell, assign or transfer" tickets except in select states. And since buyers will need to present a government-issued ID to enter an event, they'll have to transfer ownership of a ticket if they do decide to sell it. The process is quite involved and requires sellers to contact Spotify to change the name associated with a ticket.

Spotify told us it doesn't have much to share at the moment, since the service is just a test. There's no official launch date — or even assurances that it will make its way out of the testing phase — for the product right now. The spokesperson said: "At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings. is our latest test. We have no further news to share on future plans at this time."

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