creators who whip up popular effects will soon be rewarded as the platform has for them. Through the Effect Creator Rewards fund, the platform will pay those who create widely-used augmented reality effects using TikTok's tool.
Payouts from the $6 million fund are based on engagement, but at the outset effects will need to meet quite a high threshold before creators are eligible to make money from them. For the time being, creators will earn $700 for each effect that's used in 500,000 unique videos within 90 days of being published. For every 100,000 videos posted with the effect within the same period, the creator will earn $140. That's a high bar to meet for a relatively small payment.
Although TikTok has other programs designed to reward creators, such as the $1 billion , those who are making content for the platform have complained about low payouts. , Hank Green estimated that he was making around 2.5 cents for every 1,000 views on TikTok. Other prominent creators, , posted evidence of their paltry TikTok earnings.
Seemingly to address those complaints, TikTok recently overhauled the creator fund with . The aim, TikTok said, is to offer creators "higher average gross revenue for qualified video views." The program is available in the US, France and Brazil for now.