TikTok is once again increasing the maximum length of videos on the platform, this time from three minutes to 10 minutes. "Today, we're excited to start rolling out the ability to upload videos that are up to 10 minutes, which we hope would unleash even more creative possibilities for our creators around the world," a TikTok spokesperson told Engadget.
The increased time limit could make TikTok a bigger competitor to YouTube (which countered TikTok with a competing feature called Shorts). The move should benefit creators who focus on makeup tutorials, cooking and other types of content that perhaps work better in a longer-form format. There also will be less need for users to split their more in-depth content across multiple videos.
"We continue to closely monitor the situation, with increased resources to respond to emerging trends and remove violative content, including harmful misinformation and promotion of violence," the TikTok spokesperson said. "We also partner with independent fact-checking organizations to further aid our efforts to help TikTok remain a safe and authentic place."
Update 2/28 2:11PM ET: Added a comment from TikTok about how it's handling the Ukraine situation.