TikTok has had a major impact on the music industry over the last few years, with many songs that have gone viral on the platform becoming major mainstream hits. The service is now making a bigger push into music by hosting its own festival.
Dubbed as the platform’s first “live global music event,” TikTok In The Mix will take place in Mesa, Arizona on December 10. The headliners are Cardi B, Niall Horan, Anitta and Charlie Puth, all of whom are popular figures on TikTok. The service says there will be surprise guests and performances by emerging artists, some of whom are involved in the TikTok Elevate program for up and coming musicians.
Followers of the four headliners will get presale codes to buy In The Mix tickets starting on October 27. The general sale will start on November 2.
Of course, TikTok will stream the event live on its app. The service also says it will bring the For You feed to life at In The Mix through “a range of activities inspired by our community's favorite trends." Some creators will be present too.
Similar platforms might be more inclined to sponsor an existing music festival than to go it alone. However, TikTok has carved out a space for itself as a destination for music discovery, so it makes sense for it to host its own event with a blend of established names and fairly fresh faces.