Twitch adds stories to keep followers tuned in
Only partners and affiliates who have streamed in the last 30 days are eligible at launch.
Twitch announced today that stories are now available in the platform’s mobile app. Similar to the feature of the same name on Snapchat, Instagram and other social platforms, Twitch’s stories let streamers post photos, text or clips that expire after 48 hours. The company frames the feature as helping creators reach and stay connected with their communities while offline. It first announced the feature in July.
At least at launch, the ability to create Twitch stories is limited to partners and affiliates with at least one stream from the last 30 days. However, all users (after updating to the app’s latest version) will be able to see them at the top of the Following page. The company says access will roll out gradually to eligible streamers by the end of this week — and beyond as more creators meet the requirements.
In addition, creators with at least 30 subscribers (including gift subs) can make subscriber-only stories. Twitch recommends using this feature to “add even more value to your supporters’ subscriptions through exclusive content.”
Twitch suggests using stories for easy outreach to followers, scheduling updates and adding visual flare or fun. The mobile app will push alerts to followers when a streamer posts a story, although it also includes notification settings to control the frequency. Meanwhile, creators can see the total views and reactions for each story they post — including after they expire.
“Viewers will see your stories live alongside stories created by other streamers they follow, so post regularly throughout the week to keep your community in-the-know and up-to-date between your streams,” the company wrote in its announcement blog post.
