Uber is moving into flower deliveries

Just in time for Mother's Day (2022).

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The next time you open Uber Eats, you might see a new delivery option: a way to have flowers dropped off at your door swiftly with just a few taps. Uber has teamed up with flower industry stalwart FTD for its first nationwide florist partnership as part of its latest on-demand delivery venture.

Folks in New York City, Philadelphia, Chicago, Los Angeles, Dallas, Miami and some other locations can now order flower arrangements from FTD’s ProFlowers locations. Uber expects to roll out the option nationwide by early 2022, so it should be available almost everywhere by Mother's Day next May. You can see the available options by tapping the flower icons in the Uber Eats app and selecting a ProFlowers location. Uber Pass and Eats Pass subscribers will get discounts and no-free deliveries on eligible orders of at least $15.

Deliveries have become an increasingly important part of Uber's business over the last couple of years. One key reason is that far fewer people took rides amid COVID-19 restrictions. The company recently doubled its grocery delivery markets to more than 400 US towns and cities, and it just started delivering Costco orders in Texas.