X Premium users can now hide the shame of their likes

If you're a premium subscriber to the social media site X, formerly Twitter, you now can hide your likes tab from the public, the company said in a tweet.

When enabled, the tab for likes is supposed to disappear completely from an X Premium user’s profile. The new feature can be turned on when you change your preferences through the early access period.

This move is the latest appeal Musk’s X is making to paying patrons. It's a continuation of X’s galvanized effort to appeal to more subscribers, especially considering the company’s US advertising revenue is down 60 percent, and also a way for premium subscribers to hide the fact that they are liking hateful or otherwise questionable tweets. You can subscribe as a premium member for as little as $8/month or $84/year, which will also grant you early access to new features, and of course the verified blue check mark.

We may see more public figures and officials take up X on their premium offering after this announcement. Historically, we have seen PR crises ensue for politicians like Ted Cruz, who forgot his likes were public when in 2017, his account “hearted” a pornographic clip that left the internet howling.