First off, contrary to the beliefs of certain commenters, we absolutely do not hate Sony -- we just think that after the infamous PS3 and BDP-S1 Blu-ray delays, the company would want to do everything possible to make sure that another highly-anticipated product doesn't fall into the same cycle. Yet that's exactly what we're seeing with the upcoming PRS-500 eBook reader first announced at CES -- originally scheduled for a spring release before slipping to a summer time frame -- whose launch has now been pushed back once again to sometime this fall. According to an email Sony sent out to potential customers -- wisely thanking them for their patience -- the e-ink-based Reader will now be shipping "in time for the holidays," which hopefully doesn't refer to December 24th. Sample launch titles include Freakanomics and The Da Vinci Code, although by the time you can actually get your hands on the hardware, you'll probably have already read those books along with many of the other initial offerings. As much as we'd like to own one of these handy ~$350 devices -- and despite having no need whatsoever for a bunch of aviation documents -- we're pretty close to just biting the bullet and shelling out $900 for the eFlyBook version of iRex's iLiad that went on sale yesterday.