Though it once appeared as if DVB-SH was headed for high times in Europe, DVB-H eventually won out as the nationwide standard, but that certainly doesn't mean other standards can't compete within the region. Reportedly, Alcatel-Lucent has agreed to launch the first trial of the technology in Italy with RAI and 3 Italia, and while DVB-SH would likely be more costly to implement due to its position in the spectrum, European telecoms are grasping for options to satisfy the growing desire for mobile TV. If all goes as planned, the trials will take place in Turin over the next few months, but it wasn't clear when Jane / John Doe would be called in to participate. Also of note, a cellphone provider has yet to be selected, but it sounds like Samsung and Sagem both made it onto the short list.

[Via mocoNews]

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DVB-SH mobile TV trials to crank up in Italy