HD DVD's response to being unceremoniously jilted by Warner going into CES was ... nothing. A canceled press conference, downtrodden Toshiba press conference and rumors of further losses left great doubt that red had anything left in 2008, but now HD DVD is firing back. Leveraging its "approximately 50% market share in 2007" -- we're not sure where that number comes from either, we've contacted Toshiba for clarification -- indisputable lead in the notebook market and 100% compatibility with internet-enabled HDi features, Toshiba has announced it is not laying down yet. Effective yesterday, the HD-A3 MSRP has dropped to $149.99, the 1080p-capable HD-A30 to $199.99, and the top of the line HD-A35 to $299.99. Combined with an extended "perfect offer" of 5 free HD DVDs with every purchase, Toshiba's HD DVD Concierge service, and a sudden 50% off sale on Amazon, it seems this format will not go quietly into the dark. Fire sale to clear suddenly obsolete inventory or real chance to hang onto its remaining supporters? This could be the best -- or worst -- time to pick a side in the HD war.

Update: Amazon is also having a 50% off Blu-ray sale, so whatever your format of choice, pick up some discs and let the movie studios know who you rep.

Read
- 50% off sale on Amazon (Thanks Jeremy)
Read - Toshiba press release