It works like this: every time the shutter is triggered, the camera's memory card briefly captures the raw data from the GPS radio, associating it with each photo. Then, once the pictures have been imported into Geotate's proprietary client, auxiliary location data is downloaded from a central server, which is then synthesized with the camera data using local resources to establish actual coordinates. What's more, the Geotate software hooks in to Wikipedia as well as the popular mapping and photo-sharing services, giving you real-world information about your shots while also allowing you to map them out and upload to Flickr, Picasa, and friends.
Geotate tells us that besides the E1010, we can also expect to see the platform incorporated into future cams designed by Taiwanese OEM Altek, with such a reference design pictured in the gallery below, along with one for a geotagging peripheral that snaps into a DSLR hotshoe. In the longer term, Geotate hopes to embed its low-cost solution (all that's needed is a small radio and some flash memory) in all sorts of products, from PCs to sneakers to soda bottles. And that's where the name of the company comes from: Geotate stands for "GEOgraphic noTATion," with the ultimate goal being the creation of an ecosystem in which we search not by "what," but by "where."