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business is business...other than customer loyalty, which doesn't seem to matter considering Toshiba loses, I do not think Toshiba should give a refund. sure, i like money and would like a refund, but anyone purchasing into this format war should have known the possible consequences. they've already spent so much into pushing a great format (for the consumer), and unfortunately, they lost.
it's just like an election- you put money towards your candidate, and they either win or lose. if your candidate drops out, you will not get a refund. either way, business is business. i doubt the lack of refund will prevent Toshiba from losing any consumer loyalty. if Toshiba has BD players on the market a few years from now, i believe the lack of refund will not stop someone from purchasing Toshiba's player down the road; they still make quality products.