Toshiba pulling the plug on HD DVD already? - Yup it's over.

Japan's NHK has followed up The Hollywood Reporter's earlier indications Toshiba was ready to dump its money-losing HD DVD business, with news that the company is prepared to cease manufacturing software and hardware, at a loss of hundreds of millions of dollars. This caps the worst week ever for red, when HD DVD was dumped by Netflix and Wal-mart, pushed to the background by Best Buy and put on -- an apparently incredibly short -- deathwatch right here. Toshiba is mum on the subject right now, but we hear there's plenty of cheap players and movies in a dumpster around back of the HQ.

[Thanks to everyone who sent this in; via Reuters; warning, Japanese read link]

Update: Along with an English translation of the NHK's article (Thanks sfditty!) comes additional confirmation from Reuters sources, it's a wrap. Toshiba is shutting down its DVD manufacturing facilities in Aomori Prefecture, Japan, while official word is expected "soon".