Assembling bundles for consoles isn't something incredibly new to Sony, but on its latest selection of six PlayStation 3 starter packs, half of 'em are aimed squarely at the home theater crowd. The Fantasy, Adventure and Thriller packages all ditch extra controllers or AAA game releases to include a different Blu-ray movie, the PS3 remote and a paltry $10 savings. Given the sudden surge in attractiveness, we wouldn't be surprised one iota to see Sony continue to market the movie-playing aspects as Blu-ray awareness picks up.

[Thanks, Chris]

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Sony pushing Blu-ray aspects of PlayStation 3 starter packs