Touching tale of heartbreak promotes Lenovo S10, rends our hearts in twain
While we've been dealing with short-form ad fare in the States, China's gone all artsy on us, with Lenovo releasing a short film to promote its S9 / S10 netbook. We won't ruin the plot for you -- the dialogue is all in Chinese, so it's not like we could -- but suffice it to say that the Lenovo S10 and unrequited love play major roles.
[Thanks, Patrick]
[Thanks, Patrick]



















wtf. translation?
Somebody doesn't want to be somebody's baby-sitter.
blah, blah, whatever.
Actually, it is a short love story.
When the guy broke up with the girl, she gave the doll to him which the guy gifted her before. From that point on, the girl moved on with her life, but still IM-ing him. The guy helped her out with work and interview and help her getting back to normal.
In the end, the girl wanted to see him. The guy told her to go to this hospital. She found him already dead and reincarnated in that doll. THE END.
SPONSORED BY LENOVO. *lame storyline*
visited his house (not hospital)
excuse my lack of attention, was Fast forwarding
The last line reveals that its plot was from a network fiction.
I think I just misspelled... white-collar, not white-color.
Call me cynical, rather than racist.
lol
best ad ever?
no, it's
Best Ad, Evar.
I'm sure all Lenovo was thinking about when they made this was if they could somehow squeeze Jerry Seinfeld and Bill Gates in the ad...but they gave up the night before the deadline and wrote this thing. :-)
it's quite sad story in the short film, whatever you are cynic or racist, your comment is such ignorant just because you don't understand chinese...
The Lenovo S10: You will love it long time.
You are mixing your Vietnamese stereotypes with Chinese
rofl
15 dorrar each and no black versions of the S10, though. Say too big.
The Lenovo S10: It so horny.
It's not unrequited love.
She gets into a fight with her boyfriend who is trying to give her a toy. The fight continues in IM and she tells him off - and then suddenly, there are no more replies from him. She waits and starts to miss him and then goes to his apartment to find out what's happened, and sees that the apartment has been closed down and all the furniture is draped... She tries to IM him again - only to realise his S10 is right there.... She looks under the drape and finds a medical report indicating that he's died of (or is dying of) multiple myeloma (nerve cancer) and flashes back to all the times she's been bratty to him...
She takes the toy and sits on seawall thinking of him.
Actually, she only went back to his apartment because she no longer misses him, got a good job, and possibly a new bf (the guy in the bar). Then she found that he's been dead a long time and his spirit is embodied in the bear and it's the bear that's been sending IM to her. Notice the bear has a tear.
So...she's available again? Is that the message?
@FRiC
It wasn't the bear's tear, it was her tear dropping on bear's face...
Oh well, why am I discussing this silly ad anyway...lol
Very creepy... Reminds me of the movie "Ghost".
I was hoping there would be a twist at the end!
this is some patrick swayze demi moore shit.....
That was better than the $300 million one !
It like Chinese versions of you've got mail & a Childs Play (though not a murderous doll) combined into one heart warming.... ad. For a computer.
I loved the part at the end where she turns into "The Machine Girl" and kills everybody, including the teddy bear. And then uses the S10 to order a pizza...
Girl: You could have it back
Guy: Sure, whatever, don't don't , I beg you
Girl:AAhhhhhhhhhhhhh
-In the bus
He say I am too stubborn, to attach to him, never grow up. But I know that it is all excuses... and that he belong to the other girl now.
guy:I don't want to be your caretaker, your dad, you personal information desk, and your bf. Please forget me. If you really need anything, contact me online, since I am always online.
-girl started to cry.
Those days are my most difficult time in my life. Graduating,looking for a job, I never felt so lonely.
-In the bathroom chat
Girl: Are you there
Guy: Yeah I am here
Girl: Today I have a interview, should I put on lipstick
Guy: You look better without lipstick.
Girl: Go to hell, Go stuck up to you new gf.
-end of chat
I know that I shouldn't contact him, and that I should be independent. I know that Jupiter has 16 satellite revolving around it and I know that ??? is 8.31, I know a lot of things, but..........
-begin chat while walking outside
Girl: I lost my the contract what should I do.
Guy: Go back and tell them that and hopefully they'll makeup the contract for you. Hurry before the they get off work.
-In the elevator
Guy: Elevator pervert? use your high heel.
-In the bar
random guy: let cheer for meritorious workers, xiao yu.
It been a long time since I bother him, I think it's time for me to say goodbye and thank you to him
-Walk into the guy's apartment
Girl: Where are you?
Guy: next to you.
Girl: Stop kidding
Guy: I am really next to you
-Girl going through the guy's medical record and death certificate
He has been inside the body of the bear.
Flashback
Girl: Pickup the phone
Guy: Don't call
Don't meet up
completely forget about me.
End of Flash back
Guy: Sorry, I am very tire, I am going to leave now. It time for me to go, I can't forget about you. You shouldn't come, you should forget about me. I want to hug you for the last time, but..... Don't cry, give me a smile. Goodbye
-By the shore
In the future, I will get marry, learned to lied, blah blah....
you, me, and this world will always be online.
thanks for the complete translation. really helps ;)
Thanks!
And so sad.
My brother's uncle was a plastic bear once.
Hmm nerve cancer? My interpretation was that the little yellow doll thing was actually alive and had mad a man puppet to get women. The apartment just being a prop for the man puppet to bring women back to. So missing the man puppet, the woman went to the apartment where she saw the instructions of making the man puppet, and then realized the messages were all actually from the toy, and fell in love with it, and then in love they went to sit by the sea wall. Making lenovo's message about the s10 : a computer ideally suited to helping creepy little yellow toy doll things get women (and possibly instructions for building man puppets to aid them in this task on the internet).
Forget the S10. Give me the kubrick bear and the cute asian girl.
the little bear reminds anyone of the bear in bleach???? Creepy bear with a soul........
Why the hell couldn't I stop watching it?!
I think they've gone a bit far with this ad. They're telling a story about a guy breaking up with a girl while he's got cancer, making you feel for the girl that's going through heartbreak. Then linking her regain of happiness with the fact that she had a Lenovo S10, due to the guy being able to talk to her wherever she was.
I can't help but feel people who buy the laptop because of this ad have been manipulated by the cute couple in this ad. Seems like quite a play with people's emotions.
shame on those Lenovo ad-people.... playing with our emotions in order to trick us into buying something... so unlike industries.... fashion... cars... travel...
surprised the English picky engadget reader, none pick out the twain typo
it's Taiwan u dumb dumb..!
ok i should've read the whole thing before i assume it's a typo XD
me dumb dumb
twain = two
Taiwan = wantto have two China (R.O.C. and P.R.C).
This has a lot of potential for improvised subtitles. Your challenge should you chose to accept it is to make a series of youtube copies with said improvised subtitles!
I love that scream! It reminds me of Screechy from Care Bears.
SHUTUP!
I hope they make a dubbed version or maybe an Americanized one. That would be rofflelicious.
Pretty touching story, almost cried. hope they can do English version later
I would say this ad, it's way far better than the Apple's Mac vs. PC ones.
I wonder if it can play my HD H.264 porn videos...I hate it lagging in all the best parts. :/
It's unrequited love from both sides.
It starts with their break-up, where she gives back the Little Bear toy that he gave to her sometime before, so it holds significance for her.
She's riding back on the bus and her voiceover says that he told her she was too emotional and needy andwill never grow. Flashback: "I can't be your dad, your mom, your nanny ... etc. Just forget about me. If you really need my help, just IM me; after all, I'm always online."
She's grieving over the break-up: "That time was the hardest of my life... graduation, finding a job, I've never felt so lonely."
She moves on with her life: "I knew that I shouldn't have anymore contact with him. I knew that I was independent now. I know that Jupiter has fourteen moons and that the molar gas constant is 8.31... but....."
And it shows her giving in and trying to IM him to ask to meet up again on the park bench. He turns her down and she runs off in a huff.
Cue the hilarious elevator groper--(gropist?)-- scene.
She's giving the flirty nod to the guy in the bar. Voiceover: "I've already had a length of time when I hadn't asked for his advice online. I think that when the day comes that I don't yearn to meet with him, I would say "Thank you" when I see him."
She comes to his empty apartment. She IMs him, finds his netbook beeping on the table in front of the bear. But somehow he is still replying to her IMs.
She picks up the sheaf of medical records and realizes that he broke up with her b/c he knew he had cancer.
"It turns out, he had always been inside Little Bear's body."
Flashback to her screaming at the phone. He didn't pick up the phone b/c he was dead and inside the bear. He could only talk to her on IM when his ghost is inside the bear. She's screaming, "Answer the phone!!!" His voiceover: "Don't come to see me, don't call me. Just totally forget about me forever."
Then when the realization hits her that he broke up with her to save her the devastation of watching him die, she starts crying and the frakking bear also starts crying.
She's sitting w/ the bear on the wall: "I will grow up... become more mature [emotionally]... I will marry someone... will learn to calculate and to fight.... I will learn to lambaste people... to deceive people.... to haggle at the market... become old and frail.... we will never meet again save at the end of the time/[the world]... but you and me [the memory] in THIS world.... will always remain..."
why is it that even when the movies are IN Chinese, that their mouths still don't match their lips?
chinese movies usually lipsync instead of recording live.
Maybe itz caused by the video uploading.
Interesting advertising concept. The S10 did look halfway decent in the ad, but I thought there would have been far more "product placement" of the laptop or other Lenovo products in the ad. So far the best use of product placement in films has to be the BMW in BMW films which I saw years ago.
On a COMPLETELY separate note, is there anyway I can download the theme song of Lenovo's "Always Online" it seems to be a bit catchy. I think they perhaps might have revealed the info in the end credits, but since I can't read Chinese I couldn't make much sense of a title or anything of the sort.
Anyone know the name of the song in the video?
There you have it, buy a S10 and you will be able to talk to people from beyond the grave.
The song is called " always online " in mandarin pin yin its " ai zai xian " direct translation " love on line " the singer is called JJ Lin.
enjoy!!!
Ahhh.
Thank you.
And here's a one minute preview of the actual song
http://www.youtube.com/watch?v=MS0R__d0TXA
The album comes out on September 15th....
i should mention that it's based on a true story. It says so at the end.
My life is based on a true story.
Doesn't really mean much.
Dude that is f&^ked up!!! So sad, so makes me want to buy the S10 ^_^
I'd be crying too, if I was stuck in a plastic bear... :(
This ad would be better if I could order the fucking thing.
Here's a refined translation:
Girl: Here, I'm giving this back to you!
Guy: Okay, fine! Whatever. No, no don't (as in don't make a scene)
Girl: Ahhhhhhhh!
(Bus scene)
Voiceover: He says that I'm too stubborn, rely too much on others (implies him, but just generally means 'others'), and that I'll never grow up. But I know those are all excuses. He belongs to someone else now (he's with someone else).
Guy: I don't want to be your babysitter/caretaker, your parent, your ??? (literally information source), your boyfriend. Please forget me. If you really need help, find me online. I'm always online.
(Girl starts to cry)
Girl: That period was the most difficult time of my life. At that time I was graduating, looking for a job - I've never felt so alone.
(Bathroom on her comp)
Girl: You there?
Guy: I'm here
Girl: Should I put on lipstick for my interview today?
Guy: You look better without lipstick
Girl: Fuck you (literally, "go die!").
(At workplace)
I know that I shouldn't contact him, but instead become independent. I know that Jupiter has 16 moons and I know that the molar (something?) is 8.31, I know almost everything, but...
(Outside chat)
Girl: I lost my papers what do I do?
Guy: Hurry back and get another copy, hurry before they get off work
(girl rushes back)
Elevator scene:
Guy: Elevator creep? Use your high heels!
(Girl stomps guy with her heels)
Bar scene:
Happy dude (coworker/boss): Alright, alright let's all get a round for the success of Xiao Yu (the girl)!
(girl smiles at other guy)
Girl (voiceover): It been a while since I last consulted him, I know it's really time for me to say goodbye - and thank you.
(Guy's apartment)
Girl: Where are you?
Guy: Right next to you.
Girl: Come on, stop kidding
Guy: Really, I'm next to you
(Going through the guy's death cert and med records)
Girl (voiceover): All this time, he had been inside the bear.
(Flashback)
Girl: Answer your phone!!!
Guy: Don't come see me, don't call me. Just forget about me
(End flashback)
Guy: Sorry, but I'm very tired. I have to leave now. It's time for me to go, but I'll never forget about you. You should forget about me. I just want to hug you again, but... don't cry, just smile a bit. Goodbye
(Sea scene/ending)
I will grow up and become mature. I'll eventually get married, plan and calculate, insult others, lie, negotiate debts and barter. Throughout the ages (even as I grow old), we will never meet again, even at world's end. However, you and I, and this world, will always be online.
^^^
I tried to catch all the idiomatic things and the other translators did a good job so props to them (I didn't want to watch the video again heh). Funny video. Chinese culture is just different from Western culture, so to Western viewers, this may seem morose (even inappropriate) for a computer commercial. Enjoy
ok,thanks a lot!
"morose"? that 'em 10 dalla woirds i kep'n hearing about in tha'm... news channels... ya'll best be cairful with 'em heathen languages around these parts... uh huh...
Literary information source = dictionary/glossary/Wikipedia
"I don't want to be your Wikipedia!" : )
I didn't watch the whole thing, but I liked the part where she stomps the dude's toe.
BTW, what OS is that in the pic at the top? I'd assume XP except the icons on the desktop look gnome-ish..
我知道这是联想的新招,看不懂不要紧,但就是别傻的去掏你的银子。
This guy is saying
He knows this ad is Lenovo's new trick.
It doesn't matter if you cannot understand the conversation.
But don't be a fool to actually buy one of them.
you're so smart,do you?
Excuse me,I'm a Chinese,the Asian culture always is different to American,OK?
This looks pretty interesting. Too bad I just bought an EEE PC.
I wouldn't be surprised if this turned into a full fledged tv drama. This is pretty standard fare for them.
Is there a term in Mandarin for 'corny' ??
Hello Lenovo, the emo's want their lugubrious back.
If you can't read and write Chinese you are useless.
Can't wait to get more contracts here in China and take more jobs away from useless white trash like you and get rich providing them to deserving and more intelligent hard working Chinese.
IT today - hopefully other industries later as well.
I sense hate towards China. Why? Are you Americans still mad at the Chinese because they owned you in the Olympics? LOL. By the way, is it a pathetic attempt at self-consolation that you rank the medal standings by total number of medals won, whereas the rest of the World ranks them according to number of gold medals won? LOL
IT?? China practically owns the world of manufacturing and production. Unless I'm heavily mistaken, most of the major tech labels manufacture their goods in China. I always have a bit of a chuckle when I read "Designed in California" In big bold typeface... with "Made in China" tucked away below it :P
I sense hate towards China. Why? Are you Americans still mad at the Chinese because they owned you in the Olympics? LOL. By the way, is it a pathetic attempt at self-consolation that you rank the medal standings by total number of medals won, whereas the rest of the World ranks them according to number of gold medals won? LOL
Uhhh? Did we fall off topic on this gadget blog?
好吧...我只是表达下对弱智广告的不满
Im chinese and im cool with all of you here. =]
Just cut the crap.
This thing is good.
I tried to be fair not to compare....but this ad is really way better than any Bill Gate's or PC vs Mac ad...
I want better /higher quality commercials in US.................
Apples and Oranges really.
one difference between chinese and american television is that chinese tv have ads after the program finishes (although some have ad breaks between programs). therefore there is more time to play an ad, but i guess it also has to be more attention catching to keep the viewer, since they don't have to return to what they are watching. also, chinese pop culture loves to be soppy (just have a look at video clips for songs, movies. true of korean ones too.eg my sassy girl) western ads are short, sharp and to the point. it's just different audiences really, not so much quality.
What the hell lenovo think they're doing ? rofl
what next ? running an entire tv dramas, giving each actors, actresses one Lenovo laptop and cry all over it ?
@ Davidxi
Lenovo laptops are great but cheap price ? cheap price ? what planet are you from ?
Guys, please don't be too worked up. I am Chinese, but I don't think what Gunn said is racist, I think he's just messing around, that's all. And not everyone here is Americans, so please stop attacking American people. Peace !
But I noticed in the video the black S10's not entirely black (as it appeared in some earlier pics). Wonder if the actual product will turn out like that.
Dude, that was so lame. 6 minutes for that? It's basically about a girl's b/f who "goes away" during high school, then she moves on and gets a job and then suddenly she's speaking to someone online. Later on it turns out to be her b/f from before and he supposedly had died. That's why it goes back to a cut scene where he says "don't look for me" and stuff like that and then at the end she says something like one day they'll be back together but not right now. At least that's how much I got but my mandarin is a bit rusty. It was pretty long and lame just for a lenovo commercial.
Who let the cutie out of the iPhone factory?
I think the guy broke up with the girl on purpose because he knew he was going to die soon.
dont like this ad
Engadget: I recommend linking to the "henry jekyll" translation to explain the commercial.
I "Hate" my Yellow Teeth
You haven't seen much Japanese TV ads have you? This is how Asians do their commercials.
Thanks god, at least someone did the translation for us. at first i thought it is a bit corny, but after watching it again and again I think it's quite sad couple with the sad music. meh.
rofl, I always like lenovo commercial, first the sumo, now plastic bear love. rofl what next ?
rofl, rofl, anyway when is this one comming out in the UK, I am really looking forward to this. I hear many praises for Lenovo laptops and I want to try one out.
Anyone knows where I can buy this beauty (I mean the laptop lol) in Germany ?
I'm I the only one who thinks this is Ghost, but with a laptop starring as Whoopi Goldburg and Chucky's bear-cousin? Oh yeah, did you notice the bear has an "x" where his.. should be?
The story for those who don't care.
Boy and GF fight. They break up. She continues on with her life. More dialogue happens. She gets violated. She dates. She finds the guy is dead and leaves the bear. Everybody cries and she keeps the reincarnated bear above her bed and he watches her make out with the new guy.
Ok, I kinda lied in the last part. She just reminisces.
this adv so stupid,,, i should use the word "lame"!
The toy bear is more attractive than S10,, can cry, can sync S10 and with intelligence ...
Watch out you freak,, you are flirting with a toy bot!
I feel sorry for people who are bad mouthing about other country or culture (things). I must say, China will be stronger then USA in recent future, that's the fact. And, you never heard those Chinese saying shit about White folk, atleast not a "Starter". Anyway, I m not trying to pull anything out of this forum. You can keep saying shit White folk. (If MACBOOK Air are so great, how come it is not selling? please give me the fact and no BS).
Wow, literary /= literally
fail
thank god for this ad. i was about to order an s10 not realizing it was a high-tech oujia board. the last thing i need is the unquiet dead IMing me at work.