While Best Buy completely failed to issue a press release trumpeting the inability of its latest Profile 2.0 Blu-ray deck to pass Energy Star specifications, it didn't hesitate to pump one out extolling the power-sipping virtues of its Insignia LCD televisions. In case you weren't aware, the Energy Star 3.0 specification went into effect at the beginning of this month, and any Insignia LCD TV manufactured after November 1, 2008 will meet those requirements; in fact, six of the models will exceed the requirements by 15% of more. Um, cookie?