Someone's got to pay for the New York Yankees
' $1.3 billion new stadium, and after cutting deals with Mitsubishi
, Sony is next in line. Continuing an existing relationship, expect the house Ruth didn't build to house 550 BRAVIAs and professional LCDs throughout the hallways and offices, Sony HD ads around the ballpark, plus PlayStation 3 and Vaio systems available for fans to use. Expect a 30 second sony ad to run on that slick HD scoreboard
before Opening Day and each game afterwards, punch the read link for more information on the ads and the screens we'll be seeing them on.