We're just ten days away from whatever Microsoft has to announce at Mobile World Congress, and it looks like the company is trying to put a halt to the endless rumors that it's developing a phone: WinMo director Scott Rockfield told CNET it's not happening, and another Microsoft spokesman just denied it to the Wall Street Journal. That should be enough to shut people up, right? Of course not -- no denials by anyone ever have been -- but unless Stiv Ballmers actually pulls a Zunephone out of his pocket next week, we're going to assume that Microsoft is on the level with us, persistent rumors of some crazy Tegra-powered superphone notwithstanding. We are willing to believe that the company is planning on rebranding Windows Mobile as "Windows Phone," however -- yeah, it's a Digitimes rumor, but it makes a lot of sense to us, and it's an easy way to capitalize on the launch of a new version. We'll see what happens, we suppose -- honestly, we just want a US launch of the Compulab Exeda.

P.S.- Mary Jo Foley at ZDNet says what's more likely is that Microsoft is working on several Windows Mobile reference hardware designs -- including one based on Tegra -- which we find much more believable and lines up nicely with some other whispers we've heard.

[Via PhoneMag]

Read - WSJ, "Microsoft: Once Again, We're Not Making a Smartphone"
Read - CNET, "Nvidia-based Microsoft smartphone coming?"
Read - Digitimes, "Windows Mobile phones to become just Windows phones, say sources"

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Microsoft insists it's not making a phone, rumored to be rebranding WinMo to "Windows Phone"