The
Times Online had a sit-down with Sony Computer Entertainment boss, Kaz Hirai, after the big Gamescom show last week in Cologne. You remember, the event that saw the official launch of the
PS3 Slim. The Q&A is an interesting read in whole, but the answer that stands out comes in response to a question about whether the lower-priced $299 PS3 Slim will be sold at a loss relative to its cost to manufacture. "Yes," was the quick answer from Kaz. That's a surprise for two reasons. First, the PS3 Slim benefits from more efficient
45-nm manufacturing processes used on its smaller, less power-hungry Cell processor. Also, just last month Sony's CFO told investors that manufacturing costs of the PS3 had dropped by "
about 70%, roughly speaking" -- that comes to about $240 based on original manufacturing
estimates of
$800 when the PS3 launched back in 2006. Regardless, a console being sold as a loss-leader is nothing new in the gaming industry and, as Kaz points out, will almost certainly be offset by looking at the PS3 as a platform that includes the hardware, software, peripherals, and services.
[Via
GamesIndustry.biz]
posted August 25th 2009 5:23AM
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If Microsoft drops the 360 next year the Xbox experiment will be finished. Microsoft has put itself into a corner with no easy way out. They're losing billions on their flawed hardware so they have a huge incentive to drop the 360 like a hot rock and go to the next gen. However if they do so they will totally piss off the millions of long suffering 360 owners who have shown Microsoft loyalty when they probably didnt deserve it.
The Ps3 is the better hardware by far, unless you believe that Sony paid large sums to put a CPU 2 generations ahead of the 360's CPU into their console.
The games bear it out, the Ps3 exclusives keep getting better and better while the 360 exclusives peaked early on.
So the next Xbox will be Microsoft's Saturn. Too expensive, too many ticked off people, too little advantage over the 360.