We were hoping it wouldn't happen, but it appears that Verizon CFO Fran Shammo's summer foreboding of his company's dreaded tiered data plans could be right on the money. Droid-Life is reporting the magic date will be July 7 and has provided supposed pricing details: data plans without tethering would start at $30 for 2GB, while 5GB and 10GB will cost $50 and $80 respectively. Tethering will cost an extra $20 and adds another 2GB to the pool. There's said to be no notable separation between 3G and 4G -- you'd be billed exactly the same whether you're packing a Droid X2 or a Droid Charge. These new plans wouldn't affect anyone currently under contract, though it's still unknown if customers can hang onto them when it's time to renew. While this remains filed in the "grain of salt" cabinet for now, it may be a good time to at least start checking out your next phone.

Update: We just received an internal memo sent around today to select Verizon Wireless employees, and the verbiage is impossible to deny. These things are coming, and soon. Read it in full after the break.

[Thanks to everyone who sent this in]

Data Pricing Evolution...The Present

Our legacy data pricing structure was designed to address a somewhat different customer need profile than what we are seeing and can expect in the future.

Consider this. Data usage has more than doubled over the last three years. Consumers and business users alike are doing more and more with their mobile devices. The notion of "send and end" has migrated to "managing multiple aspects of one's lifestyle through mobility." Whether it's social media (85%+ of Smartphone users), mobile internet (88%+ of Smartphone users), or email/applications (71%+ of Smartphone users), this usage has one thing in common-dramatically increased demand for data and media consumption.

As a result, we are evolving our approach around how we package our data solutions and pricing to our customers. Coming soon, Verizon Wireless will move from our existing pricing format to a structure designed to allow customers to choose the right data solution that best aligns with their needs.

The Value Benefit Equation...
With the new usage based pricing plans, the vast majority of our customers will be able to enjoy their typical level of data consumption for the same value that they outlay today. Additionally, for those who have greater requirements for data, we will have solutions that they can tailor to their unique needs.

Perhaps more importantly, given our strong desire to continue to provide enhanced capability and value to our customers, the new data pricing will apply to both our 3G AND 4G LTE networks. So in essence, for those customers in our ever and rapidly expanding 4G LTE network coverage footprint, users will gain the benefit of the fastest and most advanced 4G LTE network in the U.S. all for the same usage based value. More speed. More functionality. Same value.

0 Comments

Verizon tiered data plans coming July 7, starting at $30? (update)