Verizon targeting mid-summer for tiered data plans, doesn't yet know what kinds of tiers they'll be
Verizon's made no secret of the fact that $30 unlimited smartphone data wouldn't last forever, but CFO Fran Shammo just made things a little more interesting today at the same Morgan Stanley conference Sanjay Jha rocked yesterday: turns out they're targeting "mid-summer" to rearrange the carrier's data pricing. Interestingly, Shammo says they're still working through the details and that they don't yet know whether the tiers will be based on speed, bit buckets, or some combination of the two. Of course, Verizon's already dipped its toes in the tiered game with a $15 / 150MB option that evaporated around the time that the CDMA iPhone launched. Speaking of the iPhone, Shammo notes that the unlimited data plan was kept around to draw users into the iPhone fold -- iPhone users tend to consume a lot of data, after all -- so it'd seem that they might comfortable with that one-time conquest before parting ways with unlimited for good.
Verizon was Engadget's parent company between June 2015 and September 2021.
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.