Following yesterday's rumor that Hulu had received an a buyout offer
from Yahoo, the usual "people familiar with the matter" have informed the LA Times
and a reporter for CNBC
that the sale process could begin within two weeks. As its owners seek to separate themselves from what is looking more and more like a competitor
than a savior, reportedly Guggenheim Partners and Morgan Stanley have been retained and potential bidders have been contacted. One way to make sure anyone is actually interested in buying the site is to strengthen its content licensing deals, and oh-so-coincidentally Variety
is reporting Hulu has already reached a new deal to keep the TV shows from Fox flowing. Yesterday we asked for your ideas on who an eventual buyer might be and so far the list includes Google, Amazon, Facebook, Netflix and Pets.com, which should just about cover it.