Reuters is reporting that Intel's mooted virtual television network has hit the buffers because it can't beat its cable rivals spending. The company is eyeing up the $100 million TV business with a set-top-box and over-the-top service that would offer smaller, cheaper bundles of channels rather than the hundreds that come with a basic cable subscription. It would leverage its facial recognition technology in the system both by offering precise ratings data to networks and by showing targeted adverts to whoever it can see is watching. The former will surely annoy Nielsen, a player with plenty of its own influence in the industry. Despite hiring a quartet of industry heavyweights to help negotiations, studios are refusing to offer discounts to a new and untried entrant, meaning we may not see the service arriving by that planned November launch date.