Roku buys Nielsen tech to better target ads on traditional TV
Advertisers could replace local and national ads with targeted ones in real time.
Nielsen
Nielsen says people mostly streamed old network shows, not new releases
'The Office' and 'Grey's Anatomy' topped Nielsen's 2020 streaming charts
Nielsen will adapt its TV ratings to recognize views on other devices
The new system won't be fully ready until 2024, however.
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Now available on your smart speaker and wherever you get your podcasts:
Nielsen wants to track podcast data by... calling people
The company is aiming to deliver detailed data on podcast consumption.
Cord cutting has grown by 50 percent in the last eight years
16 million US homeowners have now cut the cord.
Nielsen steps up its tracking of digital gaming and esports
It has acquired SuperData Research to improve its gaming division.
Nielsen to include YouTube TV viewing figures in its local ratings
As users cut cords, streaming services are a key part of audience numbers.
34 major tech companies are uniting to fight cyberattacks
Dell, Facebook, HP and Microsoft are a few of the big names involved.
Nielsen ratings give credit for Facebook, YouTube and Hulu views
This will allow content creators to better display how their media is being consumed.
Nielsen counts live Hulu and YouTube TV streams for its ratings
Their data will be bundled into traditional C3 and C7 reports to advertisers.
AT&T's deal with Nielsen promises more accurate TV ratings
DirecTV and U-Verse will provide clearer data on what you're really watching.
Streaming topped all forms of US music consumption in 2016
More songs were streamed per day than downloads for the entire year.
Nielsen starts breaking down TV streams by device next month
The measurement minded folks want content providers to know what you're watching on.
Online love with OKCupid and Tinder peaks at 9 PM
The Nielsen data measurement firm says primetime lasts about four hours each night.
Nielsen adds Facebook to its social television ratings
The social network joins Twitter in measuring the popularity of TV shows.
Streaming music was twice as big in 2015
The number of US music streams nearly doubled last year, at the expense of downloads.
