Toshiba outs Tecra R940 and R950 for small business set Ivy Bridge for $600 and up

Last month, Toshiba gave its Tecra line the Ivy Bridge treatment, outing the enterprise-focused R940 and R950 with fingerprint readers and the Smart Client Manager. Today it circled back to give smaller businesses something new, though the company confusingly chose the same naming scheme for its more budget-priced Tecra machines. Not to be confused with the corporate crowd's Tecra R940 and R950, these two models are available only through ToshibaDirect, and they forgo some of the higher-end business security features like the fingerprint reader to keep the price down. The 14-inch Tecra R940 starts at $600 and can be configured with a third-gen Intel CPU, optional AMD dedicated graphics and up to 16GB of RAM. The 15.6-inch Tecra R950 also goes for $600 and up, and both laptops can be configured with 320GB hard drives all the way up to 512GB SSDs. Check out the presser below, and you can hit up the product pages to check out the full configuration options.

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Toshiba Introduces New Class of Tecra Laptops for Small Businesses

Small and Medium Sized Businesses Can Save Money by Purchasing Direct from Toshiba for All Their Computing Needs

IRVINE, Calif.--(BUSINESS WIRE)-- Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced a new line of Tecra® business-class laptops tailored specifically for the needs of small and medium businesses. The new Tecra R940 and Tecra R950 laptops come equipped with essential business features and business-class performance in a portable and durable design, at affordable prices. Available exclusively through Toshiba Direct, business owners can now order up to 100 units, offering the same level of savings afforded to large companies.

"Toshiba has a long history of designing products for highly targeted audiences. With this new line of Tecra laptops, Toshiba has tailored its products to meet the needs of the growing small and medium sized businesses segment"
"Toshiba has a long history of designing products for highly targeted audiences. With this new line of Tecra laptops, Toshiba has tailored its products to meet the needs of the growing small and medium sized businesses segment," said Carl Pinto, vice president of marketing, Toshiba America Information Systems, Inc., Digital Products Division. "Small- and medium-sized business owners have asked for laptops built with specific functionality and a direct method to purchase and we've responded."

The Advantages of Purchasing Direct from Toshiba

Purchasing through Toshiba opens up a direct channel of communication between business and manufacturer, allowing companies to build a beneficial and advantageous relationship with Toshiba. Toshiba works hand in hand with their customers to ensure that all laptops are built to order, so businesses can rest assured that each unit will be tailor-made to fit even the most unique business need. Toshiba Direct also offers NET 30 and leasing options and offers volume discounts. Finally, all product ordered directly from Toshiba comes with dedicated account management and a one year warranty.

Built for Small Businesses

The new Tecra R940 and Tecra R950 laptops are designed with everything a small or medium business needs. For increased durability and strength without adding excess weight, the new Tecra laptops are built using a unique fiberglass reinforced casing with a Honeycomb Rib structure, making them the ultimate road warrior laptops. In addition, the laptops include a spill resistant keyboard, hard drive impact sensor and a shock absorbing design to ensure the laptops can take the stresses of the fast-paced business world. All models can be configured with 3rd generation Intel® Core™ processors1, dedicated AMD graphics2 and generous storage, including a 512GB SSD3 and up to 16GB memory4. Weighing less than 5.3 pounds5, measuring just one inch thin and available with 14.0- and 15.6-inch diagonal LED-backlit widescreen HD displays6 respectively, the Tecra R940 and Tecra R950 are not only durable, but also incredibly portable. Businesses who purchase before August 30, 2012 will receive free upgrades to Windows® 7 Professional and an additional 4GB of memory.

Pricing and Availability

The Tecra Series of laptops for small and medium businesses are now available for purchase starting at $599.99 MSRP7.

The Tecra R940 laptops are now available for purchase directly through ToshibaDirect.com here.

The Tecra R950 laptops are now available for purchase directly through ToshibaDirect.com here.

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Toshiba outs Tecra R940 and R950 for small business set, prices start at $600