Sony coats Xperia P in 24carat gold, keeps up tradition of soso phones in luxury shells

Outside of custom projects, the cardinal rule for draping phones in exotic materials is that they must never, ever be truly high end devices: at best, they should involve mid-tier hardware that could be eclipsed by a garden-variety smartphone at a fraction of the price. Sony's maintaining that all too time-honored tradition by producing a gold-coated, 24-carat version of... the Xperia P. Yes, rather than spruce up a flagship like the James Bond-approved Xperia T, Sony has instead given the luxury treatment to a smartphone with a strictly middling 4-inch display and dual-core 1GHz processor. In fairness, the company sees this as an experiment rather than a Vertu-like business model, with the intent strictly to emphasize the unibody design. A maximum 15 have been built as a result -- and rather than count on impulse purchases from oligarchs, Sony hints that it's offering at least some of its gold Xperia P stock to followers on Facebook. As long as there's no pretenses of living the high life with what's really a very ordinary phone underneath, we're satisfied.

The Daily Roundup for 11.24.2012