Viiiiva launches

So, you've been monitoring virtually every aspect of your athletic performance and tweeting it to the world, but not your heartrate or other basic performance factors? Apparently that just won't do, sport-o, so 4iiii has announced the chest-worn Viiiiva monitor. That'll let you add those indicators to sportwatches from the likes of Garmin or Timex through the ANT+ interface, or iPhones and iPods using Bluetooth. To lighten your training load, you can record the data with the Viiiiva alone, then sync it up later and record, plot and analyze your stats with a clutch of iOS fitness apps like Strava or Training Peaks. You'll be able to pick one up soon for $79 on at 4iiii's site (see coverage) and select retailers, so head to the PR after the break and feel the burn.

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4iiii Innovations Announces Viiiiva – the First Heart Rate Monitor to Enable an Athlete's ANT+TM Devices to 'Talk' to their iOS® Device without awkward adapters

Las Vegas – January 7, 2013 – 4iiii Innovations Inc. announces the release of Viiiiva, the first heart rate monitor (HRM) enabling ANT+ devices to 'talk' to an iPhone®/iPod touch® in real-time without awkward adapters. A lightweight, comfortable chest strap HRM, Viiiiva integrates Liiiink technology, an ANT+ to Bluetooth Smart™ bridge, allowing an athlete to monitor heart rate on an iPhone as well as a sport watch. Viiiiva also allows the athlete to adjust settings, review activity summaries and to receive performance feedback from their iPhone or iPod at anytime, anywhere.Viiiiva is available now for $79 at www.4iiii.com and at select retailers.

"The Liiiink technology inside Viiiiva turns the iPhone/iPod touch into a cycling computer or running monitor, making performance monitoring smarter, faster and safer," says Alana Baxter, Product Manager at 4iiii Innovations. "As a group of triathletes we need a system that connects all our devices to our iPhone/iPod providing us with on-the-go monitoring, file saving, and performance review. It was through recognizing this need that we came up with the idea of Viiiiva and created our unique Liiiink technology."

Viiiiva displays heart rate on ANT+ displays (watches and bike computers) and on Bluetooth Smart displays (like iPhone). Liiiink enables Viiiiva to channel output from ANT+ sensors including foot pods, bike speed/cadence sensors, and power meters to Bluetooth Smart format to send to iPhone/iPods. Viiiiva is also the ideal companion for Sportiiiis, 4iiii's Heads-up Audio/Visual Performance Coach that provides runners and cyclists with key performance information without taking their eyes off the road.
Viiiiva HRM features include:

• Works with your Garmin®, TIMEX®, adidas®, and other popular displays.
• Accurate heart rate measurement on your Bluetooth Smart iPhone without awkward adapters.
• Liiiink sends heart rate, cadence*, power*, speed* to most popular iOS fitness apps including Endomondo™, MapMyFitness™, Runtastic™, Runmeter™, Strava™, Training Peaks™ and Runkeeper™.
• Run and ride unencumbered, leave behind your watch and phone. When combined with Sportiiiis, you get all the information you need including elapsed time, distance, and heart rate.
• Viiiiva stores your workout data in .FIT files.
• Extend iPhone battery life with Tip Tap technology – tap Viiiiva to wake up your display.
• No need to recharge. Viiiiva runs on a coin-cell battery for over a year.

*When applicable ANT+ compatible sensors are connected

To learn more about Viiiiva or Sportiiiis and other accessories visit www.4iiii.com.

About 4iiii Innovation:

Based in Cochrane, Alberta, Canada, 4iiii develops and manufactures products designed to enhance performance through wearable technologies. 4iiii is about providing relevant information to athletes when they need it. Its inaugural product, Sportiiiis, an industry first, introduces a new category of sports and fitness monitoring products.

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4iiii unveils Viiiiva heart rate monitor that wirelessly links to your iPhone or smartwatch