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Vodafone CEO Vittorio Coalo has conceded that the company is pushing back its 4G rollout to September. The decision was taken in order to ensure the infrastructure is "really ready," promising that Voda's service will be "better performing" than EE's Bacon-flavored LTE. Despite the late start, Coalo has laid down an aggressive timeline, demanding that 40 percent of the UK is covered in 4G before March 2014 -- which'll please those notoriously impatient technofreaks no end.