The TV section of John Lewis stores, where customers and voyeurs alike come to gawk at the latest sets, will be joined by three new models today that also happen to bear the retailer's name. Its first own-brand TVs, known as the JL9000 series, have been made by LG especially, and thus run the manufacturer's webOS smart TV platform. Self-branded products tend to be at the lower-end of their category, but trust John Lewis to deck out its TVs with 1080p LED IPS panels, integrated 2.2-channel soundbars with extra subwoofers, passive 3D and 8-megapixel webcams. Those bells and whistles come at a cost, of course, so the 49-, 55- and 60-inch models will set you back £1,399, £1,699 and £2,199, respectively (still, a little cheaper than when the range was first teased). In typical John Lewis style, each one comes with a five-year guarantee, meaning you can chase the store directly if something goes wrong -- not that you'd be happy about it when laying down that kind of dosh.