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Amazon discounts Prime subscriptions to celebrate its Emmy wins

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If you haven't heard, Amazon original series Transparent won five Emmys over the weekend, including Jeffrey Tambor nabbing Outstanding Lead Actor in a Comedy Series. To properly celebrate, the online retailer is discounting the cost of Prime for new members this Friday. From 12:00 AM ET to 11:59 PM PT, signing up for the annual subscription will set you back $67 instead of the usual $99. Of course, opting for Prime gets you access to Transparent (season 2 starts in December) and other movies and TV shows in addition to music streaming, free two-day shipping and more.

[Image credit: Photo by Alberto E. Rodriguez/Getty Images]

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