Amazon discounts Prime subscriptions to celebrate its Emmy wins

If you haven't heard, Amazon original series Transparent won five Emmys over the weekend, including Jeffrey Tambor nabbing Outstanding Lead Actor in a Comedy Series. To properly celebrate, the online retailer is discounting the cost of Prime for new members this Friday. From 12:00 AM ET to 11:59 PM PT, signing up for the annual subscription will set you back $67 instead of the usual $99. Of course, opting for Prime gets you access to Transparent (season 2 starts in December) and other movies and TV shows in addition to music streaming, free two-day shipping and more.

[Image credit: Photo by Alberto E. Rodriguez/Getty Images]