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AT&T gets green flag to rebrand Burton's NASCAR ride
We know that there's another grueling week to survive between now and the Coca-Cola 600, but here's a NASCAR tidbit that will hopefully satisfy your Sunday desire for a little roundtrack action. AT&T has been given the green flag to rebrand Jeff Burton's (very orange) #31 race car after Judge Marvin H. Shoob of the US District Court, Northern District of Georgia, "granted AT&T's motion for preliminary injunction in its suit against NASCAR." It was noted that the decision gives AT&T "the immediate right to put its logos and brand marks" on the vehicle, and while we're not certain if we'll see a slightly new look come May 27th, we're sure it won't be long before the blue sphere makes its official debut.[Via RCRNews]
Burton's Sleeper Hoodie: for the dozing boarder
If you're the type who feels that sleeping is just another way to waste precious seconds of life, the MyDo Bururu glasses can help extend your waking hours and keep you argus-eyed, but if you've been looking for an easy, comfortable way to find sleep while flying around or cramped up in the back seat of a car, Burton feels your pain. Even if you've already dropped entirely too much loot on a plethora of other Burton gear this winter, the company's Sleeper Hoodie could easily extract a few more bills for all its niceties. Aside from sporting a soft, outer layer to keep your toasty, this special hoodie features a built-in iPod / ticket / passport pocket, complimentary earplug compartment, arm pit zips to air yourself out, cuff thumb holes, a pull down "light shield" to block out the rays, and to top it all off, a built-in neck pillow to keep comfy while dreaming away. So if you've nothing better to do on those hour-long ski lift rides to the tip top of the mountain, you might as well cash in on this and snooze a bit (or tune into your iPod) to pass the time.[Via JoshSpear]
Burton and Motorola intro Audex helmet
While it's the dead of summer here in the States, it's probably snowing somewhere, and Burton has teamed up with Motorola to drop the feature-packed Audex Helmet to keep your skull intact while carving that powder. At the 2006 Burton New Zealand Open Snowboarding Championships, this Bluetooth-enabled brain protector was unveiled to give riders the ability to manage a cellphone and audio player without the hassle of wires. While the helmet looks fairly standard, it rocks detachable stereo headphones -- optimized to handle the wind and noise -- that avid boarders will likely appreciate. Integrated Bluetooth, a 3.5mm line-in jack, Bluetooth audio controls, and a built-in microphone round out the technology crammed inside the Audex. Riders can pair up their cellphone for hands-free operation, and although Burton would need a mighty windscreen on the mic if anyone expects to hear you while busting a 720, at least you can brag with ease when back on the lift. Thanks to the line-in port, users without Bluetooth-enabled DAPs are still taken care of, though you won't be able to utilize the glove-friendly volume / track selectors that control functionality in Bluetooth equipped units. Available in a myriad of colors, the headgear will be shipping this month, so if you're not already rocking the Audex jacket, or just want a snazzy way to protect your neck (and cranium), you can pick this up for around $250.